GM, Audience Accelerator
Paul plays a key role at Rocket Fuel by building powerful partnerships with supply-side, brand-assurance, and first-party data vendors. He has driven the launch of Rocket Fuel’s Audience Accelerator division, which puts advanced audience targeting and optimization tools in the hands of ad networks and large publishers.
Prior to Rocket Fuel, he led network development for Tribal Fusion, leading its 300% increase in premium-brand publishers and propelling the company to its standing as the second largest U.S. ad network in the comScore Media Metrix. Before Tribal Fusion, Paul was the Director of Business Development for Nimblefish, contributing to product design and strategy while earning three consecutive Sales Rep of the Year awards selling integrated online/offline marketing systems to major brands like Microsoft, Sony, and Lowe’s. Previously, Paul co-founded and acted as CEO of BizMailers.com, one of the first companies to provide web-enabled sponsored direct marketing. The company was later acquired by Lexar Media.
Paul was raised in Satellite Beach, Florida, and he attended space camp in his youth. This experience inspired his early career as an engineer and prompted multiple scientific-research projects during his tenure with MIT Lincoln Labs. Paul has a bachelor's degree in electrical engineering from the University of Central Florida.