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Cross Device Beyond Targeting Part IV: People-Based Attribution

Dec 02, 2015

By Ian Dailey, Sr. Product Marketing Manager In this four-part Rocket Fuel blog series, we’ve been exploring people-based marketing and the step-by-step process of driving performance by leveraging cross-device data. By identifying the people behind the screens and linking their previously-siloed profiles, Rocket Fuel can influence the frequency, accuracy, and relevance of messaging across devices and attribute the conversion, no matter which device it happens on. In part one, we talked about getting to the people behind their personal array…

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Sep 29, 2016 | Die Neue Marketing-Landschaft: Was Marketingentscheider Wirklich Denken

Wir haben veröffentlicht die Ergebnisse einer Befragung von Marketingverantwortlichen in Deutschland, Frankreich, Italien, Spanien und UK im August 2016.   Die Umfrageergebnisse zeigen, dass die Marketingbranche derzeit auf der Suche nach neuen Strategien ist, dabei aber diversen Herausforderungen entgegensieht: Wie…

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Dec 03, 2015 | Forrester Consulting Shows Rocket Fuel Programmatic Marketing Platform Drives More Than 8x Improvement in Spending Efficiency

Implementation of Rocket Fuel Platform Provided “Almost Immediate” Cost Recovery via Media Spend Efficiency, Study Says The Rocket Fuel DMP helps marketers centralize and activate data from different channels to build sophisticated audiences and inform next best marketing actions across…

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Nov 25, 2015 | Cross Device Beyond Targeting: Part III Optimizing with Moment Scoring

By Ian Dailey, Sr. Product Marketing Manager In this four-part Rocket Fuel blog series, we'll explore people-based marketing and the step-by-step the process of driving performance by leveraging cross-device data. By identifying the people behind the screens and linking their…

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Nov 23, 2015 | DSP der nächsten Generation: von der Automatisierung zur Optimierung

Vermarkter sind heute mit vielen Milliarden einzigartiger Chancen konfrontiert, ihre Zielgruppen zu erreichen – mit Billionen verschiedener Möglichkeiten über Millionen Formate auf zahlreichen Geräten. Viele Ad-Tech-Unternehmen haben sich Tools und Plattformen gebaut, die ihnen dabei helfen sollten, in der unübersichtlichen…

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Nov 19, 2015 | Rocket Fuel’s People-Based Marketing Standard

Our announcement that people-based marketing is becoming the default standard in our self-service Demand Side Platform (DSP) puts cross-device technology at the forefront of Rocket Fuel’s entire Programmatic Marketing Platform. And with mobile firmly at the nexus of the consumer…

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Nov 18, 2015 | Cross Device Beyond Targeting Part II:
Unified Profiles

By Ian Dailey, Sr. Product Marketing Manager In this four-part Rocket Fuel blog series, we'll explore step-by-step the process of driving performance by leveraging cross-device data. By identifying the people behind the screens and linking their previously-siloed profiles, Rocket Fuel…

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Nov 17, 2015 | Momentous 2015: Your Favorite Sessions Now On-demand

Programmatic marketing is a far cry from the buying of cheap remnant media inventory of old. Today, it's a primary method of connecting brands with key consumers at moments of influence across their devices and throughout the marketing funnel. But while…

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Nov 12, 2015 | Pouncers, Planners, and Prognosticators, Oh My: Planning for This Season’s Holiday Shopping Events

The holiday shopping season has always been rife with opportunity for retailers, but recently, it's been defined by a few cornerstone days that can be particularly lucrative. Holidays like Black Friday, which began merely as novelty—customer skirmishes, urban camping, and…

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Nov 09, 2015 | Cross Device Beyond Targeting:
Part I. Linking Devices

By Ian Dailey, Sr. Product Marketing Manager In the mar-tech industry, we too often gravitate toward what's easiest. For instance, it's been proven that cross-device targeting can be a highly effective way to generate reach and drive brand awareness with…

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Nov 02, 2015 | Momentous Social Media Contest

Want a chance to win $200? Join our #momentous2015 Moment Scoring™ photo contest by showing us the best "moment" of your day. What's the big deal about moments? At Rocket Fuel, we're all about Moment Scoring™ because our Programmatic Marketing…

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