|A Great Summer for Rocketry|
been a fantastic summer for Rocket Fuel!
Our customers are renewing
faster and at higher volumes than we expected, which is driving our
media sales and revenues significantly beyond our plans. Q2 of 2010
ended at over 10x the previous year's sales volume, and 2x sequentially
over Q1 this year.
exciting to us than the numbers are the colorful descriptions our
agency media planner/buyer customers use to describe our performance and
the reason they're renewing - "INSANE" conversion rates,
"ridiculously" high CTR, "the future" of online advertising, and results
that beat the next best partner by "a bajillion percent."
we are serving half of the top ten brands in nearly every vertical with significant online spend, and we see over 150mm unique users per
month. If you're an active Web user and you've been online today,
you've probably already seen ads from us.
been adding employees quickly as well - we just hired our 50th
employee, opened a new sales office in Dallas, doubled the R&D team
for more algorithmic goodness, and we're still looking for more. If you
have friends who are looking for new challenges in their careers,
please send them to our careers page >. Thanks for all your good wishes, and let us know how we can help.
- George John, CEO
Rocket Fuel president Richard Frankel talks about the success his company has seen using intender data from consumer intent data exchange companies such as BlueKai. (read more >)
Rocket Fuel has developed a formula to lower cost per action (CPA) and engagement metrics by an average of 43.75% compared with other targeting methods. It built custom campaigns combining third-party data based on specific audience models using key metrics to serve up ads in real-time with its own suite of targeting algorithms, analytics, expert analysis and real-time impression-level bidding. (read more >)
Rocket Fuel president Richard Frankel was on the panel - From DSP to SSP, RTB to DBO: Spelling Value and Clarity in Advertising's New Tower of Babel.
(watch the video of the panel >)
Jarvis Mak New Executives
Rocket Fuel Boosts Analytic Muscle with former Havas Digital Chief of Global Insights, plus Stanford Professor of Artificial Intelligence - Jarvis Mak joins Rocket Fuel as vice president of analytics, and
Stanford computer science professor Yoav Shoham, who joins the
company's advisory board. (read more >)
SFBig Big Star Awards
Rocket Fuel was named a finalist in the Next Big Digital Startup category at the recent SFBig Big Star Awards.
|Attribution Reporting - Special Offer|
keep running into agencies that are concerned that the last-click or
last-view attribution scheme is leading their partners to game results
versus helping the right people discover their client's products.
Because of our Google-class data platform, we can easily analyze the
sequences of marketing interactions that drive users to convert, and
help you assign credit fairly. |
In August, Attribution Reporting is available as a free
value-add on all campaigns over $100k, and for a nominal fee on other
Contact your Rocket Fuel sales rep to
|Rocket Fuel Inc. Finding Success Optimizing Data to Boost Targeting Effectiveness of Display Campaigns|
BlueKai Intent data running on Rocket Fuel drives efficiency, action and engagement for major brands
Rocket Fuel Inc. announced campaign results stemming from its strategic partnership with BlueKai, the largest source of online consumer intent data. Rocket Fuel leveraged BlueKai data to help build custom campaign-specific audience models and automatically tuned each campaign to the advertiser's key metrics in real time - lowering cost per action and engagement metrics by an average of 43.75% versus other targeting methods.
|"We're thrilled to be partnering with a company like Rocket Fuel that brings out the true value of our data. Rocket Fuel clearly understands how to leverage quality data to better target audiences and deliver outstanding data strategies for the brands running on their platform. The results speak for themselves."|
- Omar Tawakol, chief executive officer of BlueKai
|As online inventory continues to grow and brand marketers look for more
effective targeting, identifying scalable in-market audiences has
increased in difficulty. Rocket Fuel simplifies the problem of testing
multiple kinds of data to target the right audience through rapid
testing and automation. The company is finding success by leveraging
third-party data from companies like BlueKai and blending it with its
own suite of targeting algorithms, analytics, expert analysis and
real-time impression-level bidding to make both brand and direct
response campaigns perform better.|
(see the results for autos, retail, travel and CPG campaigns >)
|Rocket Fuel Launches Social Media Communities|
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|We're the Company Bringing Rocket Science |
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