Rocket FuelJune2010  

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Upcoming Events

DIGIDAY:TARGET
June 9
The W Hotel, NY
Case study presented
w/ TARGUSinfo
(more info >)


iMedia Brand

June 13-16
Miami, FL
Sunday Lunch Presenting Sponsor
(more info >)


DPAC
June 24
Millennium Broadway Hotel, NY
Case study presented
w/ TARGUSinfo
(more info >)

iMedia Agency
Dec 12-15
Phoenix, AZ
Energy Break Sponsor
(more info >)



Offices

Headquarters
Rocket Fuel Inc.
350 Marine Parkway
Suite 220
Redwood Shores, CA 94065
(650) 595.1300

San Francisco
Pier 26, 2nd Floor
San Francisco, CA 94105

(415) 882.7889
 
New York:
41 East 11th Street
11th Floor
New York, NY 10003
(212) 699.3605

Chicago:

401 North Michigan Avenue, Suite 1211
Chicago, IL 60611

(312) 840.8251

Los Angeles:
(310) 721.5519

Thanks for being part of the Rocket Fuel family!
 
We hope this will be a quick and convenient way to stay in tune with us as we grow and learn about the market.

In every edition, we will share customer success stories, original research, and insights about the industry. 
In the News
MediaPost
Rocket Fuel Links Nielsen Offline Data To Online Campaigns
Rocket Fuel has begun to use offline purchase data from Nielsen to power campaigns for brand marketers online. Richard Frankel, president of Rocket Fuel, believes the agreement with the online measurement firm will take marketers deeper toward fulfilling the promise of online ad targeting. (read more >)


Digiday:Daily

Case Study Shows Performance Gains & Measurement of Sales Lift

Ad targeting companies are always looking to improve their model. After all, a targeting algorithm and offline data is only as good as the sum of its parts. For almost a year, Rocket Fuel has been driving the ad campaign and paid user effort of IMVU - delivering a consistent 10 percent lift in conversion rates since IMVU adopted a more targeted approach.
(read more >)

Product News
Rocket Fuel Uses Offline Aggregate Purchase Data from The Nielsen Company to Boost Online Display Ad Effectiveness

Allows brand advertisers to reach audience and consumer "look-alikes" based on offline purchases

Rocket Fuel Inc. announced it will use aggregated consumer purchase data from The Nielsen Company to improve the effectiveness of online advertising campaigns in real time. Rocket Fuel will be able to leverage offline sales data to create model groups of consumers with specific brand affinities, and to optimize these campaigns to more successfully reach "look-alikes" based on specific brand attributes.
"Our first major campaign with a well-known toothpaste brand clearly showed the value of using Nielsen data to reach desired audiences."
 
- George John, chief executive officer of Rocket Fuel Inc.

As consumers spend more time online, brand marketers are seeing the need to shift dollars online and deploy display advertising campaigns to maintain engagement with their desired audiences. Brand marketers such as consumer packaged goods (CPG) manufacturers, looking to expand their online marketing investments, now have access to new tools to bridge the gap between online ad spend and offline purchasing activity, and to increase the performance of their online campaigns.

(read the press release >)

Rocket Fuel Inc. Wins Best Startup of 2010
Technology and Innovation Award

San Francisco Business Times honors top local companies

Rocket Fuel Inc, has been named Best Startup of 2010 by the San Francisco Business Times Technology and Innovation Awards. This award series recognizes dynamic, innovative entrepreneurs, executives and companies driving the Bay Area's thriving technology sector, honoring twelve prestigious Bay Area technology companies and individuals from a pool of over 300 applicants. Winners announced in other categories included Pandora, Salesforce.com and Zynga.


CEO George John with Mary Huss, publisher of the San Francisco Business Times

"Our judges selected Rocket Fuel as Best Startup, given the range of accomplishments of the company over the past year, Rocket Fuel's promising technology, rapid growth and high-caliber executive team are the epitome of what we were looking for in these awards. They are a company to watch."

- Mary Huss, publisher of the San Francisco Business Times

(read the complete story >)

We're the Company Bringing Rocket Science
to Online Display Advertising

Our company provides turnkey media and campaign management to deliver better results faster for major agencies and brand advertisers.

Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier - not harder - for advertisers to efficiently find and buy their target audiences.

And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, our data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics - whether their objectives are brand-oriented or performance driven.

If you can measure it, Rocket Fuel can optimize it.


This email was sent to bferrario@rocketfuelinc.com by newsletter@rocketfuelinc.com |  
Rocket Fuel Inc. | 350 Marine Parkway | Suite 220 | Redwood Shores | CA | 94065