Rocket FuelMay2010  

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Upcoming Events

TiEcon2010 Awards
Santa Clara, CA
May 14

(more info >)

iMedia Agency
Austin, TX
May 16-19
(more info >)

Chicago Interactive Marketing Association
May Event Sponsor
Chicago, IL
May 20

(more info >)

SF Business Times Tech & Innovation Awards
San Francisco, CA
May 20
(more info >)

iMedia Brand
June 13-16
Miami, FL
(more info >)

iMedia Agency
Dec 12-15
Phoenix, AZ
(more info >)


Rocket Fuel Inc.
350 Marine Parkway
Suite 220
Redwood Shores, CA 94065
(650) 595.1300

San Francisco
Pier 26, 2nd Floor
San Francisco, CA 94105

(650) 595.1300
New York:
41 East 11th Street
11th Floor
New York, NY 10003
(212) 699.3605


401 North Michigan Avenue, Suite 1211
Chicago, IL 60611

(312) 840.8251

Los Angeles:
(310) 721.5519

Thanks for being part of the Rocket Fuel family!
We hope this will be a quick and convenient way to stay in tune with us as we grow and learn about the market. In every edition, we will share customer success stories, original research, and insights about the industry. 

Product News

Rocket Fuel Inc. Partners with Dynamic Logic to Deliver Industry's First Real-Time Brand Optimization Solution

Exclusive offering enables brand marketers to get audience feedback to make online display campaigns work better now.

Rocket Fuel Inc. announced the launch of its Real-Time Brand Optimization solution powered by Dynamic Logic, the experts in marketing effectiveness research. This solution for the first time delivers display ad targeting optimization based on brand perception and audience characteristics in real-time. Brand advertisers no longer have to rely on click-through rates or other less relevant metrics to understand if they're reaching the best audiences and to tune their campaigns. Marketers can now let Rocket Fuel optimize the targeting of their campaigns based on familiar characteristics such as being in-market for a product or being favorable towards it.
"Brand marketers finally have an option that leverages the metrics they care about most."
- Richard Frankel, president of Rocket Fuel Inc.

Read the Complete Announcement >

Rocket Fuel in the News

Cast Your Vote - Rocket Fuel has been nominated as one of the hottest emerging companies as part of TiECon, the world's largest conference for entrepreneurs, and we need your vote.
(go vote for Rocket Fuel in the Internet Category >)

San Francisco Business Times - Rocket Fuel Inc. was selected as a finalist for the San Francisco Business Times Tech and Innovation Entrepreneur Awards.

AdExchanger.com - Rocket Fuel Addressing Brands And Attribution Says Pres Frankel (read more >)

MediaPost -
Rocket Fuel To Launch Platform Connecting Online Clicks To Offline Sales (read more >)

Business Insider/Silicon Valley Insider
- 10 Surprising Ways Humans Use The Internet (According To Robots) (read more >)

- You can't manage online ad inventory like a stock market by George John (read more >)

Recent Press Releases

Rocket Fuel Inc. Adds MIT Internet Pioneer to Executive Staff -
Mark Torrance appointed as the company's Chief Technical Officer
(

New Board Member - Former Founder of Blue Martini Monte Zweben Joins Rocket Fuel's Board of Directors (read more >)

New Sales Hires and Offices - Company Builds on Current Sales Force Strength, Expands to New Regions Across the U.S. (read more >)

Recent Customer Praise

"We've been very pleased by our results
with Rocket Fuel. They have been an
excellent partner consistently delivering
results that are at the top of the pack.

- Alex Demas, Media Planner

We're the Company Bringing Rocket Science
to Online Display Advertising

Our company provides turnkey media and campaign management to deliver better results faster for major agencies and brand advertisers like Infiniti and Lord & Taylor.

Unlike self-serve platforms that burden media teams with learning new tools and executing complex campaigns manually, we make it easier - not harder - for advertisers to efficiently find and buy their target audiences.

And unlike ad networks whose value-add is in a cobbled collection of sites or audiences, Rocket Fuel's data-driven advertising technology automatically tunes campaigns to an advertiser's key metrics - whether their objectives are brand-oriented or performance driven.

If you can measure it, Rocket Fuel can optimize it.

This email was sent to bferrario@rocketfuelinc.com by newsletter@rocketfuelinc.com |  
Rocket Fuel Inc. | 350 Marine Parkway | Suite 220 | Redwood Shores | CA | 94065