A subsidiary of Berkshire Hathaway Inc., Brooks® Sports was founded in 1914 and is headquartered near Seattle. Brooks is a market-driven company focused entirely on meeting runners' specific needs and inspiring everyone to run and be active. The company recently finished nine years of steady growth, hitting 19% in 2010. The company is on track to reach 26% growth in 2011.

Being Where Runners Are

Brooks' overall marketing strategy - connect with influencers by being where runners are. Brooks uses a mix of running events, running-focused magazines, and running focused print and online properties, but wanted to reach out to find runners beyond the usual endemic buys - so they turned to Rocket Fuel. Bottom line, Brooks wanted to better understand how their ad dollars could drive top of mind awareness and engagement by reaching more of its target audience as well as increase online purchases.  

Getting in Front of Runners   
For Brooks' market category brand awareness is key - 70 percent of running shoe buyers have a brand in mind before they make a purchase. Rocket Fuel built a designer audience for Brooks by layering lifestyle & interests, past purchases, demographics, search, social graph and other data to get in front of runners everywhere they hang out on the web. To make sure the right audience was being reached, Rocket Fuel leveraged single question in-banner surveys to optimize the campaign in real-time and more efficiently drive top of mind brand awareness and engagement, which ultimately led to more online sales. 

Brand Metrics Help Drive Sales Lift

Rocket Fuel delivered the core runner audience 7.85x over index and reached over 19 million runners.  But this brand campaign had a happy side effect - it sold a lot of shoes. Compared to other media buys, Rocket Fuel's brand campaign reached 4x more runners for the same dollar spend as the competitors, and also far exceeded the breakeven threshold. 

Video and Mobile Advertising - Getting Past the Hype and in Front of Your Audience

Throwing money at mobile and video initiatives to achieve the "wow factor" doesn't qualify as a sound and efficient strategy. Buyers need to get savvy and demand more sophisticated tools. Join Rocket Fuel as we highlight and guide you through the finer points of identifying and communicating with your target audience in these emerging digital channels.

Attend this webinar and you'll leave armed and ready to make the jump to video and mobile audience buying on the web. You'll also learn how to quickly and easily expand your online audience buying efforts to leverage these new channels.  

Register for the webinar > 

Rocket Fuel Set to Shake Up  

UK Digital Advertising Market 

Media industry's most intelligent audience targeting technology now available to UK advertisers.

Rocket Fuel Inc. announced the availability of its real-time advanced targeting solutions to UK agencies and brand advertisers and the appointment of its UK management team to spearhead growth and drive market share.  

Rocket Fuel Accelerates Growth  

with Series "C" Funding

Latest funding round underscores rapid expansion of customer base and extraordinary revenue growth.

Rocket Fuel Inc announced that it has secured a $6.6 million Series "C" funding round led by Northgate Capital, a later-stage investor in rapid growth and emerging technology companies.  The round also included participation by existing Rocket Fuel investors including Mohr Davidow Ventures, Labrador Capital Fund, Nokia Growth Partners and Wilson Sonsini Goodrich & Rosati.

"You're kicking ass and taking names. I'm cancelling the competitor today."

- Senior Media Manager of a Midwest agency 

Rocket Fuel Inc. is the company bringing rocket science to digital advertising. With its advanced technology, the company is helping marketers reach their brand goals quickly and easily, anywhere in the purchase funnel.       

Rocket Fuel works with 8 of the top 10 AdAge Leading National Advertisers and 8 of the top 10 most valuable global brands (per Interbrands 2010 study) through relationships with all of the major advertising holding companies and digital agencies. Over 150-million people a month see ads from its Rocket Fuel Network, which combines behavioral, contextual, geographic, demographic, and many other techniques to yield results far more powerful than any method could on its own. Rocket Fuel automatically adapts advertisers' campaigns in real-time to optimize towards their goals - whether brand-oriented or performance driven.

The Silicon Valley-based company was founded by veterans from NASA, Yahoo! and DoubleClick. In addition to its headquarters in Redwood Shores, Rocket Fuel now employs more than 100 people in seven cities including New York, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London.