|6 of the top 10 brands
Rocket Fuel customers include 6 of the top 10 brands based on Interbrand's list of Best Global Brands.
See the entire list >
Webinar: Turning the Web Into a Data-Driven Branding Medium
(more info >)
TARGUSinfo Interactive Insights Summit
Las Vegas, NV
Case Study Showcase
(more info >)
Case Study Session
(more info >)
Energy Break Sponsor
(more info >)
Rocket Fuel Inc.
350 Marine Parkway
Redwood Shores, CA 94065
Pier 26, 2nd FloorNew York:
San Francisco, CA 94105
41 East 11th Street
New York, NY 10003
401 North Michigan Avenue, Suite 1211
Chicago, IL 60611
Los Angeles, CA 90064
|Thanks for being part of the Rocket Fuel family!
We hope this will be a quick and convenient way to stay in tune with us as we grow and learn about the market.
In every edition, we will share customer success stories, original research, and insights about the industry.
|Rocket Fuel Inc. Calls Out to Nokia and Teams Up with Northgate for $10M Venture Funding|
Nokia Growth Partners and Northgate Capital Invest to Boost Rocket Fuel's Expansion
Fuel Inc., the company bringing rocket science to display advertising,
today announced a $10M Series B round of venture capital led by Nokia Growth Partners with additional
investment from new investor Northgate Capital and existing investors Mohr
Davidow Ventures and Labrador Ventures. This latest round of funding brings the
total venture capital investment up to $20 million.Read the press release >
market is complex, the lines between online and mobile are blurring, and
advertisers are demanding better ROI. We
believe there is an opportunity to create immense value with better technology
and a result-driven approach. That is why we are so excited to invest and help
the company scale."|
- Marc Theeuwes, partner at Nokia Growth Partners
|Rocket Fuel Holiday Shopping Booster|
change during the holiday season. Millions of consumers transform themselves into shoppers
overnight. Relying on your everyday marketing initiatives to identify and
monetize this audience would be a gift to your competitors.
You need to quickly scale your
communications to maximize your effective share of voice (SOV) during this
critical time and take action to reach new customers when they're most
receptive to your offer - anywhere on the Web. Rocket Fuel's Holiday Shopping Booster is
purpose-built to solve this problem.
Find out more >
|Turning the Web Into a Data-Driven Branding Medium|
Wednesday, October 6 · 11am-12pm PST
Is the Internet good for branding or is it simply a direct response mechanism? Sometimes it's easy to forget that online advertising can impact every phase along the consumer purchase cycle - awareness, interest, stimulation, provocation, delivery, customer support and brand loyalty. These brand goals drive marketing and can be delivered online successfully. The key is to fully understand the data-driven technologies that make brand marketing better online.
In this webinar, you'll learn how to achieve brand objectives by harnessing online advertising's efficiency and power and how to apply it to an end-to-end marketing strategy - no matter which metrics you use.
Register now >
|iPad, iPhone and iPod Touch|
|A Tale of Three Response Rates|
The Rocket Fuel ad network is run by robots that manage campaigns
automatically once they're entered into our system. Our ad ops robots
take care of simple stuff like pacing and shifting budget away from
placements that are poor performers, and towards placements that are
working well, so that our ad ops people don't have to deal with this
kind of drudgery. Our robots also handle real-time bidding, submitting
bids on our behalf to exchanges, based on predictions of how well each
individual impression will work for our advertisers' campaigns.
These predictions are based on various facets of the impression,
like the page it's on, the time of day, etc. Recently we wondered, with
all the hoopla around iPads, whether there's a significant difference
in response rate between iPads, iPhones, and iPod touches. It turns out
that iPads are the winners as expected, followed closely by iPod touch
then iPhone. It's an interesting result, because from a browsing
perspective the iPod touch and iPhone are basically the same device.
When we find results
like this, we can tell our robots to pay attention to this as a feature,
and they figure out how much more or less to bid based on the device.
|We're the Company Bringing Rocket Science |
to Online Display
|Rocket Fuel Inc. is the company bringing rocket science to online
display advertising. With its advanced technology, the company is
helping marketers reach their goals quickly and easily, anywhere
in the funnel, from brand awareness to purchase. |
Over 150-million people a month see ads from our
Rocket Fuel Network, which combines behavioral, contextual, geographic,
demographic, and many other techniques to yield results far more
powerful than any single method on its own. Rocket Fuel automatically
adapts advertisers' campaigns in real-time to optimize towards their
goals - whether brand-oriented or performance driven. If you can measure
it, Rocket Fuel can optimize it.
The company was founded by veterans
from NASA, Yahoo!, and DoubleClick. Rocket Fuel was named Best Startup of
2010 by the San Francisco Business Times. The Silicon Valley-based
company has sales offices in San Francisco, Los Angeles, Dallas, Chicago
and New York. For more information visit www.rocketfuel.com.
Come work for us - we're hiring bright individuals >
If you can measure it, Rocket Fuel can optimize it.