How do I learn more about this program generally?
IAB Code of Conduct and educational materials: http://www.iab.net/codeofconduct
DMA: (Program announcement) http://www.the-dma.org/cgi/dispannouncements?article=1524
Initial Technical Specifications for CLEAR Ad Notice http://www.networkadvertising.org/pdfs/CLEAR_Ad_NoticeApril2010.pdf
How do I learn more about the compliance requirements of this program?
Digital Advertising Alliance (Cross-industry program): Principles and Implementation Guidelines:http://www.aboutads.info/principles
BBB compliance page: https://www.bbb.org/online-behavioral-advertising/report-form/
DMA compliance page: http://www.the-dma.org/government/obaethicscomplaintform.shtml
DAAC information page: