Faction Media is an Inc. 5000 B2B marketing agency that helps its clients connect with their customers. Its client, Johns Manville, a Berkshire Hathaway company, sells insulation. Something everyone needs, but hardly anyone thinks about.
Faction turned to Rocket Fuel for its technology that combines artificial intelligence with big data. The result: advertising that gets better and smarter in real time, not next time. With technology that either drives consumers to learn how insulation can create a more energy-efficient home, or helps them find a store or an installer nearby.
Faction proved that Rocket Fuel’s Advertising That Learns drove education conversions up 300% beyond campaign goals, while also gaining a 680% increase in purchase behavior. Those are numbers anyone can warm up to.
Rocket Fuel is Deloitte's #1 Fast 500 Technology Company in America and Forbes' #4 Most Promising Company In America.
In March of 2013, an independent commissioned study from Forrester proved that Rocket Fuel delivers 229% ROI to agencies and 192% ROI to advertisers over a three-year period.
And in October of 2013, a Forbes Insights study—The Big Potential of Big Data: A Field Guide for CMOs—demonstrated that for marketers who use Big Data in at least 50% of their marketing efforts, 76% of them are increasing ROI, compared to just 39% of marketers who use it in less than half of their efforts.
Already, over 70 of Ad Age's Top 100 Leading National Advertisers and over 45 of the Fortune 100 have learned how Rocket Fuel's powerful combination of artificial intelligence and bid data can radically boost their results in digital display, video, mobile, and social advertising.
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