BIG DATA KEEPS YOU WARM
Faction Media is an Inc. 5000 B2B marketing agency that helps its clients connect with their customers. Its client, Johns Manville, a Berkshire Hathaway company, sells insulation. Something everyone needs, but hardly anyone thinks about.
Faction turned to Rocket Fuel for its technology that combines artificial intelligence with big data. The result: advertising that gets better and smarter in real time, not next time. With technology that either drives consumers to learn how insulation can create a more energy-efficient home, or helps them find a store or an installer nearby.
Faction proved that Rocket Fuel’s Advertising That Learns drove education conversions up 300% beyond campaign goals, while also gaining a 680% increase in purchase behavior. Those are numbers anyone can warm up to.
BE THE NEXT TO LEARN
Already, 74 ofAd Age's T Ad Age's Top 100 Leading National Advertisers and 43 of the Fortune 100 have learned how Rocket Fuel can radically boost their results in digital display, video, mobile, and social advertising.
To get started, give us a call at 888-717-8873 or request more information below.