“Scaling the Denny’s programs to key customer segments across channels has been a big focus. We’re very impressed by Rocket Fuel’s results. Rocket Fuel delivered on-target reach with consistent performance 60% better than market norms, and it was also able to deliver a 33% lift in brand consideration.”
Breta Rae Kennedy
Associate Media Director, Denny's Team Optimedia SF
Appealing to dining consumers in a crowded online marketplace
Reaching those in its most desired demographics
Rocket Fuel for Brand with Audience Guarantees Rocket Fuel Brand Study
Denny’s is a full-service pancake house/coffee shop/fast-casual family restaurant chain. It operates over 1,600 restaurants in the United States (including Puerto Rico), Canada, El Salvador, Curacao, Costa Rica, Venezuela, Honduras, Japan, Mexico, New Zealand, Qatar, and the United Arab Emirates. Denny’s is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.
When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Denny’s?