Momentous 2015 -

A Full Day of Discussion and Insight

Momentous 2015 will explore what this new era of marketing will demand.  Over the course of the day 14 speakers will address the changing digital landscape, how we live in a moment-driven society, and how marketers can gain a strategic advantage. Attend the entire day or only the sessions you choose!
INTRODUCING MOMENTOUS

Sessions

Susan Bidel
Susan Bidel

Senior Analyst, Forrester · DMP Adoption Who? Why? How?

In this session, Susan Bidel discusses Forrester’s overall view of the market and adoption trends, what marketers are looking for in a DMP and provide some predictions for 2016.
Mel Carson
Mel Carson

Founder & Principal Strategist, Delightful Communications · What Makes Brands Memorable & Why We Need to Make it Personal

In this session, Mel Carson, former Digital Marketing Evangelist at Microsoft, gives his perspective as to what’s changed in marketing and how companies need to center their efforts on quality, personalized messages that are discoverable, sharable and memorable.
Grad Conn
Grad Conn

CMO Lead, Microsoft · How the Modern Marketing Department will Transform your Business

In this session, Microsoft’s CMO Lead Grad Conn speaks about the modern marketing department and how to make your marketing plan increasingly efficient using real-time creative optimization and programmatic media buying.
Pedro Domingos
Pedro Domingos

Professor and Author, University of Washington · The Master Algorithm: How the Quest for Machine Learning Will Impact Marketing

In this session, the University of Washington’s Pedro Domingos explores the five main paradigms of machine learning, how companies are currently using machine learning to effectively reach their audiences, as well as the future of machine learning and how the emergence of a “grand unified theory of machine learning” will dramatically change how marketers connect with consumers.
Kevin Dunn
Kevin Dunn

Head of Technology Ecosystem and Strategic Alliances, IBM Commerce · Bridging the Gap Between Paid and Owned Marketing

Kevin Dunn and Arun Kumar of IBM Commerce discuss how identifying patterns and behaviors to architect personalized programs that leverage insights from actual customer journeys.
Brian Glover
Brian Glover

Sr. PMM, Marketo · Guiding Customers Through the Buyer Journey

In this session, Brian Glover, Senior Product Marketing Manager at Marketo, discusses how first party marketing automation data allows marketers to more precisely target audiences across these channels with relevant digital advertising — guiding them through their individual buyer journeys in a personalized and impactful way.
Simon Hayhurst
Simon Hayhurst

SVP Product, Rocket Fuel · Marketing to People and Moments, Not Devices

In this session, Simon Hayhurst, SVP of Product and Business Development at Rocket Fuel, discusses how to leverage technology to maximize a cross-device mix while optimizing spend, and ultimately reach targeted individuals with the right message at the exact moment of influence.
Robert Jones
Robert Jones

Director, Research & Insights, Rocket Fuel · Understanding Programmatic

In this session, Robert Jones, Director of Research and Insights at Rocket Fuel provides a lesson in “Programmatic 101”, leading the audience through the history of digital advertising, the nuances of the bidding process and differences between real-time bidding and programmatic, as well as how to apply artificial intelligence to the ad serving process, and the direct impact it has on conversion.
Arun Kumar
Arun Kumar

Sr. Manager, Ecosystem Partnerships and Strategic Alliances, IBM Commerce · Bridging the Gap Between Paid and Owned Marketing

Kevin Dunn and Arun Kumar of IBM Commerce discuss how identifying patterns and behaviors to architect personalized programs that leverage insights from actual customer journeys.
Troy Lerner
Troy Lerner

President, Booyah Advertising · 5 Keys to Success When Going Self-Serve Programmatic

In this session, Troy Lerner, President of Booyah Advertising, shares with the audience five lessons he and his team learned about how to take advantage of self-serve programmatic advertising platforms.
Mike Margolin
Mike Margolin

SVP, Director of Audience Strategy, RPA · How 'Nothing' and 'Everything' Are Dying Words in Our Business

This session explores how modern marketing organizations can harness the power of digital marketing insights to move upstream, into greater strategic marketing decisions and creative concepting.
Robert Safian
Robert Safian

Editor-in-Chief, Fast Company · What it Takes to Create a Fast Company

In this session, Fast Company’s Editor-in-Chief, Bob Safian describes what it takes to survive and thrive in this time of rapid, high-velocity change; a.k.a. “Generation Flux”.
James Shears
James Shears

General Manager, Addressable TV, DISH Media Sales · Programmatic TV is Here

In this session, James Shears, General Manager, Addressable TV for DISH explains how addressable TV is easier to adopt than ever before, and how it is evolving to become one of the most exciting and valuable new arrows in a digital advertisers quiver.
Mark Torrance
Mark Torrance

CTO, Rocket Fuel · Making Moments Count: Introducing Marketing in the Moment

In this session, Rocket Fuel’s Chief Technology Officer, Mark Torrance, discusses the importance of moment-based marketing and how Moment Scoring technology can identify critical predictors of what makes one ad more appropriate than another in a particular moment based on a marketer’s goal, delivering powerful advertising results.
Seth Ulinski
Seth Ulinski

Senior Analyst, TBR · Flourishing in the Data-Centric Economy

As agencies and brands seek to deliver timely and relevant messaging to consumers, the ability to leverage data in real-time becomes critical and the data management platform becomes a key component in advertising execution and ROI.

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