Online marketing technology company, Rocket Fuel, has studied the lift in ad impressions it saw on Christmas day during the ad breaks of the most popular TV shows of the day.
The Coronation Street Christmas Day episode was the most popular commercial TV programme of the…read more»
eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…read more»
The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture.
For consumers, that means more relevant advertising…read more»
31 percent of Americans currently use ‘quantified self’ tools to track their health and fitness, from smart watches and wearable fitness trackers to smartphone apps, a new report has revealed.
(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»