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News

The Value of The Moment

The Value of The Moment

(By Andy McNab, Managing Director, Rocket Fuel UK) Traditionally in digital marketing, users were segmented into consumer groups that shared common characteristics like age or gender, which were likely to have an influence on their buying behaviour. Then new technology like Real Time Bidding (RTB) made…Read More»

Aug 03, 2015
15+ Interesting Digital Marketing Stats from This Week

15+ Interesting Digital Marketing Stats from This Week

You might think you've got the impending weekend to thank for your Friday feeling, but you're wrong. If you were being completely honest with yourself you'd admit it was because you're about to read the critically acclaimed and universally applauded Econsultancy stats round-up. This week…Read More»

Jul 31, 2015
Luxury Travellers Make up to 14 More Purchases Prior to Holidays Than Non-luxury Travellers, Research Finds

Luxury Travellers Make up to 14 More Purchases Prior to Holidays Than Non-luxury Travellers, Research Finds

Pre-holiday shopping can be busy – from picking out new designer items to avoiding insect repellent rip-offs. But how much are pre-holiday shoppers splashing the cash? With sun-seekers jetting off on holiday, Rocket Fuel has looked at the online advertising conversions from over 240 thousand…Read More»

Jul 30, 2015 / Research, Retail
Cadreon Taps Rocket Fuel to Bring Offline Data to Digital

Cadreon Taps Rocket Fuel to Bring Offline Data to Digital

IPG’s trading desk, Cadreon, on Thursday announced a partnership with programmatic ad platform Rocket Fuel with an eye on bringing offline data sets to the online world. The trading desk’s data management platform, which is used for audience targeting purposes through IPG agencies, will now…Read More»

Jul 30, 2015
Big Data Unravels Best Time to Target Travellers with Marketing

Big Data Unravels Best Time to Target Travellers with Marketing

More fuel for the marketer’s engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers. In particular, programmatic marketing specialist Rocket Fuel analysed data from more than 240,000 travellers (generating collectively  some 1.2 million product conversions) to establish what motivates luxury and non-luxury…Read More»

Jul 30, 2015 / Research, Travel