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News

Self-Regulation Through Innovation

Self-Regulation Through Innovation

(Guest blog by Ari Levenfeld, Sr. Director of Privacy and Inventory Quality) In the few weeks since the close of this year’s NAI Summit, I have had the opportunity to reflect on the event and I’d like to share a few thoughts about my experience.   The…Read More»

Jul 02, 2015 / Brand safety, Security
Rocket Fuel Adds New Cross-Device Product to Programmatic Platform

Rocket Fuel Adds New Cross-Device Product to Programmatic Platform

Rocket Fuel is introducing a software product dubbed Cross-Device to its existing marketing platform, aiming to equip marketers to more effectively target on-the-go consumer across their many screens. Cross-Device joins existing targeting tools like Local Lift, which tailors ads based on real-time and past consumer…Read More»

Rocket Fuel Leads in Targeting People Across Devices with 57% Average Performance Lift for New Cross Device Capability

Rocket Fuel Leads in Targeting People Across Devices with 57% Average Performance Lift for New Cross Device Capability

Rocket Fuel, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced its Cross-Device capability, a core feature of its Programmatic Marketing Platform. Rocket Fuel Cross Device enables…Read More»

Why 50% of Index Exchange's Canadian Revenue Comes From Programmatic Direct

Why 50% of Index Exchange's Canadian Revenue Comes From Programmatic Direct

Much, if not most, of the media that advertisers buy today will be automated over the next decade. But it’s not yet clear what that will look like. Will media buyers jostle for the best placements on RTB ad exchanges, or will they faithfully replicate…Read More»

Jun 30, 2015 / Programmatic-buying
Tech Companies at Cannes Lion Help Improve Quality of Creative

Tech Companies at Cannes Lion Help Improve Quality of Creative

(By Dominic Trigg, SVP/MD EMEA and Emerging Markets) Last week saw the international creative community descending on the streets (and sandy beaches) of Southern France. The Cannes Lions International Festival is a yearly celebration and showcase of the work and innovations the world's creative and…Read More»

Jun 29, 2015