Ask someone to define a digital marketing hub and you're likely to get a broad range of answers. Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration,…read more»
Dynamic creative offers advertisers the ability to transform generic messages into personalized advertising by changing the creative elements of the ad — i.e., headlines, ad message, background image, calls-to-action, etc. — based on specific audience attributes.
To give customers a single, constantly-connected platform, says Rocket Fuel’s global partnerships VP David Skinner.
“The rationale for…read more»
Advertising and marketing solutions firm Rocket Fuel has released Local Lift, a new offering for U.S. advertisers that enables them to run mobile campaigns aimed at driving incremental in-store traffic.
As part of the launch, Rocket Fuel partnered with in-store attribution…read more»
For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households.