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Thought Leadership at Rocket Fuel
Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today…read more»

Online Ad Firms Promise Fraud Offensive

Online Ad Firms Promise Fraud Offensive

Once upon a time, ad vendors’ sales pitches promised their campaigns were more effective than their competitors’. Now they promise they’re less susceptible to fraud.

Last week, for example, programmatic ad buying company Rocket Fuel admitted its clients are concerned about the quality of the…read more»

Industry Reacts to Rocket Fuel's Acquisition of [x+1]

Industry Reacts to Rocket Fuel's Acquisition of [x+1]

Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).

The deal is significant because both Rocket Fuel and [x+1] have established themselves as…read more»

Rocket Fuel Buys [X+1] For $230 Million

Rocket Fuel Buys [X+1] For $230 Million

Automated ad-buying platform Rocket Fuel has acquiredX+1, an ad-tech firm offering data-management capabilities and an ad-buying tool of its own, for approximately $230 million, the company announced today.

The X+1 acquisition is aimed at bringing a core…read more»

Rocket Fuel To Buy [X+1]

Rocket Fuel To Buy [X+1]

Programmatic ad network Rocket Fuel has reached a deal to buy [x+1], an older ad tech firm with a dual demand-side platform (DSP) and data-management platform (DMP) offering. The estimated value of the deal is $230 million.

The acquisition brings Rocket Fuel a strong direct-to-advertiser…read more»