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News

Data Fuels INDYCAR's

Data Fuels INDYCAR's "Rivals" Campaign

INDYCAR wanted to better determine which audiences followed the open-wheel racing organization and which ones were likely to do so in the future. Knowing these target markets would help it drive TV viewership and ratings, as well as ticket sales, during its 2014 Verizon INDYCAR…Read More»

Slow Load Times are Killing Publishers in Mobile

Slow Load Times are Killing Publishers in Mobile

Publishers are more at home tweaking headlines and ledes than the backend performance of their webpages. But the rise of mobile is forcing them to shuffle their priorities. As mobile continues to overtake desktop reading for publishers, publishers have hustled both to design and to…Read More»

That Amber Alert Might Have Come From an Ad Exchange

That Amber Alert Might Have Come From an Ad Exchange

Ad Industry Initiative Uses Impressions for Good AppNexus, Rocket Fuel and xAd aren't just serving up ad messages. The ad-tech companies are partnering with Epsilon-owned Conversant to distribute emergency alert notifications to desktop and mobile devices. "I would look at this as an advancement in PSA campaigns," said Jason Bier, chief…Read More»

May 18, 2015
The Quantified Self - Measuring To Curate Your Life

The Quantified Self - Measuring To Curate Your Life

Before you decide how to Curate You Life,  you need to have some solid data. How many hours a day do you spend walking? Sleeping? Meditating,  Lower your heart rate?  Until rather, measuring that kind of activity simply wasn’t practical.  But all that changed back in…Read More»

What's Next for Marketers in the 'Age of Artificial Intelligence'?

What's Next for Marketers in the 'Age of Artificial Intelligence'?

(By George John, Chairman) I’m sure many people would be surprised by the comment that their computer knows them better than their friends and family. But a recent study from Stanford and Cambridge Universities has revealed this is true. In fact, researchers found that using Artificial…Read More»