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Rocket Fuel Probes Voters, Finds Digital Influences Swing States

Rocket Fuel Probes Voters, Finds Digital Influences Swing States

Programmatic audience targeting is not new to the political spectrum. In fact, some might argue that political media campaign strategists have been among the leading innovators and developers of audience targeting and exchange-based marketplaces and some of the best DSPs and DMPs of our time…Read More»

Apr 23, 2015
Marketo, LinkedIn Join Forces To Offer More Personalized Ads

Marketo, LinkedIn Join Forces To Offer More Personalized Ads

Engagement marketing software maker Marketo Inc. is teaming up with LinkedIn to bring what it calls more personalized engagement to marketers online and offline. The partnership connects LinkedIn’s Lead Accelerator product with Marketo’s Engagement Marketing Platform, letting marketers engage in relevant conversations with customers wherever they are…Read More»

Apr 21, 2015 / Digital-marketing
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

When the digital advertising company Rocket Fuel was founded in 2008, programmatic media was promising, yet unfamiliar. Seven years later, Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight recently caught up…Read More»

Red, Men, and Products: Recipe for Perfect Creative?

Red, Men, and Products: Recipe for Perfect Creative?

A study of nearly 40,000 online banner ads from around 1000 advertisers, which likely has implications for out-of-home executions too, showed that red, orange and yellow background colours were by far the best in terms of prompting viewers to respond. Black and white backgrounds were…Read More»

Apr 06, 2015 / Digital-marketing
Programmatic TV: A Race to the Top

Programmatic TV: A Race to the Top

Whether it's The Guardian-led premium private marketplace or Southern Cross Austereo's foray into programmatic radio, the industry is moving at a fast pace and there’s no shortage of news and developments in this space. With programmatic radio covered off in the AdNews in print issue on 6 February,…Read More»

Apr 06, 2015 / Programmatic-buying