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News

That Amber Alert Might Have Come From an Ad Exchange

That Amber Alert Might Have Come From an Ad Exchange

Ad Industry Initiative Uses Impressions for Good AppNexus, Rocket Fuel and xAd aren't just serving up ad messages. The ad-tech companies are partnering with Epsilon-owned Conversant to distribute emergency alert notifications to desktop and mobile devices. "I would look at this as an advancement in PSA campaigns," said Jason Bier, chief…Read More»

May 18, 2015
What's Next for Marketers in the 'Age of Artificial Intelligence'?

What's Next for Marketers in the 'Age of Artificial Intelligence'?

(By George John, Chairman) I’m sure many people would be surprised by the comment that their computer knows them better than their friends and family. But a recent study from Stanford and Cambridge Universities has revealed this is true. In fact, researchers found that using Artificial…Read More»

NCM Upfront: Better Ad Targeting

NCM Upfront: Better Ad Targeting

Everyone’s predicting a better year at the box office, with franchises such as “The Fast and the Furious,” “The Avengers” and “Star Wars” coming out with new movies in 2015. So it’s a good time to be making a case to media buyers for movie…Read More»

May 13, 2015
National CineMedia Pitches Movie Theater Ads as Competitor to Premium Video

National CineMedia Pitches Movie Theater Ads as Competitor to Premium Video

National CineMedia, the country’s largest movie theater advertising company, is pitching itself as a video network. During its upfront presentation to advertisers on Wednesday, NCM unveiled a new tagline — “America’s Movie Network” — a move to help position cinema ads as a viable competitor…Read More»

May 13, 2015
What Should You Be Asking Potential Ad Tech Partners?

What Should You Be Asking Potential Ad Tech Partners?

(By JJ Eastwood, Managing Director, Australia & New Zealand) Whether we like it or not, the way that media is bought and sold in this country is transforming at an unprecedented rate. And with it, innovation in the advertising ecosystem is bringing a huge range…Read More»

May 11, 2015