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Thought Leadership at Rocket Fuel
Michael Kors, Samsung and Sony Winning the £1.2bn Black Friday Battle

Michael Kors, Samsung and Sony Winning the £1.2bn Black Friday Battle

Michael Kors, Samsung, and Sony are the most talked about global brands among consumers in the lead up to the Black Friday weekend, according to social analytics firm Meltwater.

Four of the five brands generating the most buzz were electrical, but fashion brand Michael Kors…read more»

Nov 26, 2014 / Retail
Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing
The Off-Site Plan: Segmenting Audiences For Extension

The Off-Site Plan: Segmenting Audiences For Extension

First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as…read more»

10 US Adtech Companies Under the Microscope

10 US Adtech Companies Under the Microscope

The robots are taking over advertising. They buy and sell slots in nanoseconds, based on algorithms that track and describe the user making the click. All of this makes adtech a very hot space right now. In fact, it’s believed to be $50 billion of the $145 billion global digital…read more»

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel is adding SaaS to its revenue mix, but slowly.

During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.

Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»