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Thought Leadership at Rocket Fuel
It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices  that they’re using to do it.

The reason is simple; if marketers can track…read more»

Digital Ad Giant Rocket Fuel Helps Brands Reach Consumers Across Multiple Devices

Digital Ad Giant Rocket Fuel Helps Brands Reach Consumers Across Multiple Devices

Rocket Fuel’s Mark Alan Prior said cross-device optimization is the next frontier his massive digital ad-buying agency is targeting to help its nearly 1,500 clients advertise more effectively.

“A challenge for the industry, as a whole, is connecting one consumer to multiple devices. If you can do that,…read more»

18 Quotes on Programmatic Advertising

18 Quotes on Programmatic Advertising

With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.

As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…read more»

Finding the Definition of 'Programmatic' is Problematic

Finding the Definition of 'Programmatic' is Problematic

OMMA RTB at Advertising Week in New York got off to an interesting -- and fitting, given the complexity of the topic -- start. When asked to define "programmatic," every panelist had a different answer. We even vicariously heard from the 11-year-old son of Craig Atkinson,…read more»

Oct 02, 2014
Programmatic Rocket Scientist To Skeptical Ad Exec:

Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots don't buy things"

At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she’s concerned,…read more»