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Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

2014 Was an M&A Bonanza for the Ad Tech World

2014 Was an M&A Bonanza for the Ad Tech World

Consolidation has long been predicted in the advertising technology market, and based on the M&A activity of 2014, the deal-making appears to be well under way.

In January, Facebook snapped up video ad firm LiveRail for an estimated $400 million. Yahoo spent more than $200…read more»

Dec 12, 2014
Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep learning” players whose more…read more»

Rocket Fuel CEO: How to Advertise in the Digital Age

Rocket Fuel CEO: How to Advertise in the Digital Age

George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»

Meet the British Technology Companies Powering Christmas

Meet the British Technology Companies Powering Christmas

The busiest cyber shopping weekend of the year is almost upon us, with British shoppers expected to spend millions of pounds online between Black Friday (28 November) and Cyber Monday (1 December).

Online Christmas sales are projected to grow by 14pc in 2014, according to…read more»

Nov 27, 2014