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News

Programmatic Marketers Still Catching up to Consumers on Mobile

Programmatic Marketers Still Catching up to Consumers on Mobile

When it comes to where programmatic display ads are being served, new data from AppNexus reveals that marketers are still catching up to consumers on mobile devices. About two-thirds (64%) of the campaigns run on AppNexus’ platform during Q2 2015 targeted desktop Web users, while…Read More»

Aug 24, 2015 / Mobile, Programmatic-buying
Telcos Turning to Programmatic, but Need to Make Better Use of First-party Data

Telcos Turning to Programmatic, but Need to Make Better Use of First-party Data

If Verizon’s recent acquisition of AOL -- which included AOL’s formidable ad tech stack -- was any indication, telcos are interested in programmatic advertising technology. A new report from programmatic ad platform Rocket Fuel notes just how much interest there is between telecom advertisers and…Read More»

Aug 21, 2015 / Telco
Local Media Must Push Back At Facebook For '16 Election Spend

Local Media Must Push Back At Facebook For '16 Election Spend

Media outlets across the country project vast sums of advertising money changing hands during the 2016 election cycle. The Cook Political Report expects $3.3 billion of political advertising to be spent on local broadcast TV for the elections. Borrell Associates anticipates just over $1 billion in digital ad spend…Read More»

Aug 20, 2015 / Politics-and-advocacy
After a Long Courtship, DC and Ad Tech Are Getting Serious

After a Long Courtship, DC and Ad Tech Are Getting Serious

Eyebrows and heart rates went up in 2012 when political ad spending across digital media surpassed $150 million.  Analysts are shocked that campaigns and super PACs are projected to spend only $1.1 billion in 2016. The media research firm Borrell Associates released a report on…Read More»

Aug 19, 2015 / Politics-and-advocacy
How to Make Private Marketplaces Work for You

How to Make Private Marketplaces Work for You

Not knowing where your ad will be placed, and the absence of the most premium inventory from programmatic campaigns, has long been a concern for many marketers looking to run digital advertising campaigns. The emergence of private marketplaces (PMPs) is changing that, giving advertisers the…Read More»

Aug 18, 2015 / Private marketplace