Global ad tech company Rocket Fuel has for the first time made its digital media buying platform available to agencies and marketers in North America on a self-serve basis, giving clients greater control over Rocket Fuel-powered campaigns at a lower price point.
Rocket Fuel hopes…read more»
The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & Associates, asked the panelists whether or not they…read more»
(By Dominic Trigg, Vice President and Managing Director, Europe) In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many advertisers and agencies continue to make the same mistake – placing all the glory on the…read more»
The ad industry often mischaracterizes ad fraud as something akin to cancer: Ad fraud happens when bad actors on the margins behave badly. Instead, White argued that fraud always appears when a market creates the sort of environment that lets it thrive. Digital advertising, which is filled…read more»
(By Dominic Trigg, Vice President and Managing Director, Europe) It is a challenge for marketers to keep up-to-date with technological advances in digital marketing as the industry continues to innovate. Programmatic buying and real-time bidding have changed the face of the digital media market, however…read more»