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Thought Leadership at Rocket Fuel
Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing
The Off-Site Plan: Segmenting Audiences For Extension

The Off-Site Plan: Segmenting Audiences For Extension

First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as…read more»

10 US Adtech Companies Under the Microscope

10 US Adtech Companies Under the Microscope

The robots are taking over advertising. They buy and sell slots in nanoseconds, based on algorithms that track and describe the user making the click. All of this makes adtech a very hot space right now. In fact, it’s believed to be $50 billion of the $145 billion global digital…read more»

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel is adding SaaS to its revenue mix, but slowly.

During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.

Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or ad tech-related companies in the top 100.

The Fast 500 ranks the fastest-growing tech companies…read more»