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Discussion Point: Who Has the Best Digital Marketing Hub?

Discussion Point: Who Has the Best Digital Marketing Hub?

Ask someone to define a digital marketing hub and you're likely to get a broad range of answers. Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration,…read more»

‘Always-On’ Advertising Moving to the Hub: Rocket Fuel’s Skinner

‘Always-On’ Advertising Moving to the Hub: Rocket Fuel’s Skinner

PHOENIX — Rocket Fuel’s acquisition of data management platform X+1 was one of the more talked-about M&A deals in 2014. So why did the programmatic platform do the deal?

To give customers a single, constantly-connected platform, says Rocket Fuel’s global partnerships VP David Skinner.

“The rationale for…read more»

Rocket Fuel Uses Programmatic to Lift Store Visits by Over 40 Percent

Rocket Fuel Uses Programmatic to Lift Store Visits by Over 40 Percent

Advertising and marketing solutions firm Rocket Fuel has released Local Lift, a new offering for U.S. advertisers that enables them to run mobile campaigns aimed at driving incremental in-store traffic.

As part of the launch, Rocket Fuel partnered with in-store attribution…read more»

Feb 18, 2015

How Dr Pepper Drove 213K Store Visits With Programmatic Mobile Ads

How Dr Pepper Drove 213K Store Visits With Programmatic Mobile Ads

For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households.

Through…read more»

Feb 18, 2015

Programmatic Targeting Impacting Physical Shopping

Programmatic Targeting Impacting Physical Shopping

Programmatic ad targeting continues to seep into new areas. From display, to television, and even print, ad tech has stretched across the industry. And it’s proving to have an impact on the way consumers shop in the physical world.

Measuring digital advertising’s impact on physical…read more»

Feb 18, 2015