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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

IndyCar 2015

IndyCar 2015 "Rivals" Campaign to Highlight "Culture of Speed"

IndyCar launched the second year of its "Rivals" advertising campaign on Wednesday with the debut of a new TV commercial (scroll down to view). IndyCar says it will utilize platforms in TV, print, radio and digital media "to expand the reach and appeal of the Verizon IndyCar…Read More»

Mar 31, 2015 / Programmatic-buying
Unlocking the Potential of Data through Artificial Intelligence

Unlocking the Potential of Data through Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic and has no signs of disappearing from anyone’s lips anytime soon. Over the past year we have seen many Hollywood movies released, such as CHAPPiE and Ex Machina, which are set in the near future and…Read More»

Best Places to Work 2015 Finalists: Large Companies

Best Places to Work 2015 Finalists: Large Companies

This week the San Francisco Business Times and the Silicon Valley Business Journal reveal the finalist companies for Best Places to Work 2015. The rankings celebrate outstanding companies whose employees rate them as the best in the Greater Bay Area. Each day, we will list…Read More»

Mar 23, 2015
Getting Behind the Eyeballs

Getting Behind the Eyeballs

Digital advertisers today -- and the majority of companies that provide services to them -- focus almost entirely on eyeballs: ensuring that an ad is seen. The growing discussion about viewability reflects the legitimate concern that if an ad is not seen, it has no value to…Read More»

Mar 23, 2015 / Digital-marketing
Research Reveals How Much of an Ad's Performance Down to Controllable Factors

Research Reveals How Much of an Ad's Performance Down to Controllable Factors

In their analysis of nearly 40,000 banner ads from 1,076 advertisers across 16 verticals totaling 23.3 billion impressions served between November 2013 and June 2014, Rocket Fuel was able to categorize ads to determine which elements were key to engaging consumers. The findings are laid out in…Read More»

Mar 23, 2015 / Digital-marketing