Yahoo Head of Americas Ned Brody and Rocket Fuel CEO and co-founder George John took the stage at yesterday’s Bloomberg Next Big Thing Summit in New York. In their session titled “Madison Avenue’s New Age Mad Men,” they discussed the future of the online ad…read more»
The advertising and marketing technology sectors are going through a stage of explosive growth.
With $3bn invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies are expected to be acquired this year…read more»
Is revenue overrated?
It’s a strange question to ask. After all: no revenue, no business.
But in the warped economics of Silicon Valley, where user attention and other metrics can come before actual income, it can take a while to get to revenue.
This is…read more»
It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices that they’re using to do it.
The reason is simple; if marketers can track…read more»
Rocket Fuel’s Mark Alan Prior said cross-device optimization is the next frontier his massive digital ad-buying agency is targeting to help its nearly 1,500 clients advertise more effectively.
“A challenge for the industry, as a whole, is connecting one consumer to multiple devices. If you can do that,…read more»