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News

Tech Companies at Cannes Lion Help Improve Quality of Creative

Tech Companies at Cannes Lion Help Improve Quality of Creative

(By Dominic Trigg, SVP/MD EMEA and Emerging Markets) Last week saw the international creative community descending on the streets (and sandy beaches) of Southern France. The Cannes Lions International Festival is a yearly celebration and showcase of the work and innovations the world's creative and…Read More»

Jun 29, 2015
Singapore Airlines Sales Surge Following AI Marketing Campaign

Singapore Airlines Sales Surge Following AI Marketing Campaign

Singapore Airlines claims to have seen a surge in bookings as a result of an artificial intelligence-led marketing campaign. The campaign, run by marketing technology firm Rocket Fuel, was launched in a bid to increase direct sales. The company harnesses the power of artificial intelligence…Read More»

Jun 25, 2015
UAE Embracing the Future of Artificial Intelligence

UAE Embracing the Future of Artificial Intelligence

(By Dominic Trigg, SVP/MD EMEA and Emerging Markets) I recently spoke at the Arabnet Digital Summit in Dubai, a conference for digital businesses in the Middle East. The advertising spend in the region is continuously growing - with this massive growth marketers need their digital…Read More»

Where Will AI and Machine Learning Take Us Next?

Where Will AI and Machine Learning Take Us Next?

(By George John, Chairman) When we look at the marketing universe today, many of the jobs people have now didn’t even exist a decade or two ago: web designers, SEO consultants, social media experts and mobile and web app developers are all relatively young professions. The…Read More»

Ad Roundup: TV and AI Solutions and a New Integration

Ad Roundup: TV and AI Solutions and a New Integration

Rocket Fuel's private marketplace is now using artificial intelligence to optimize campaign ROI. The new feature is part of the Programmatic Marketing Platform and uses big data to optimize ad performance. "Our private marketplace enables clients to work with their preferred publishers and target the right…Read More»

Jun 10, 2015