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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

Unlocking the Potential of Data through Artificial Intelligence

Unlocking the Potential of Data through Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic and has no signs of disappearing from anyone’s lips anytime soon. Over the past year we have seen many Hollywood movies released, such as CHAPPiE and Ex Machina, which are set in the near future and…Read More»

Best Places to Work 2015 Finalists: Large Companies

Best Places to Work 2015 Finalists: Large Companies

This week the San Francisco Business Times and the Silicon Valley Business Journal reveal the finalist companies for Best Places to Work 2015. The rankings celebrate outstanding companies whose employees rate them as the best in the Greater Bay Area. Each day, we will list…Read More»

Mar 23, 2015

Getting Behind the Eyeballs

Getting Behind the Eyeballs

Digital advertisers today -- and the majority of companies that provide services to them -- focus almost entirely on eyeballs: ensuring that an ad is seen. The growing discussion about viewability reflects the legitimate concern that if an ad is not seen, it has no value to…Read More»

Mar 23, 2015 / Digital-marketing

Research Reveals How Much of an Ad's Performance Down to Controllable Factors

Research Reveals How Much of an Ad's Performance Down to Controllable Factors

In their analysis of nearly 40,000 banner ads from 1,076 advertisers across 16 verticals totaling 23.3 billion impressions served between November 2013 and June 2014, Rocket Fuel was able to categorize ads to determine which elements were key to engaging consumers. The findings are laid out in…Read More»

Mar 23, 2015 / Digital-marketing

News Corner: March 18, 2015

News Corner: March 18, 2015

New research from Rocket Fuel, a programmatic ad firm, claims that ads with red backgrounds average 31-percent higher conversion rates across all platforms. “The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explains Robert Jones, Rocket…Read More»

Mar 23, 2015 / Digital-marketing