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The Super Bowl Of Deflated Expectations

The Super Bowl Of Deflated Expectations

(By Robert Jones,Senior Manager, Research & Insights) With the ever-increasing cost of a 30-second TV spot during today’s Big Game, the ad industry once again finds itself asking whether the massive investment is worth it. Ad trades run thick with articles that are heavy…read more»

Rocket Fuel Opens Office In Brazil

Rocket Fuel Opens Office In Brazil

Rocket Fuel on Wednesday announced it has opened an office in Sao Paulo, Brazil, marking the company’s expansion to Latin America. Rocket Fuel has appointed Edvaldo Acir as managing director; he will lead the company’s new office and Latin America expansion.

"With 120 million online…read more»

Jan 29, 2015 / Digital marketing
Nearly a Third of TV Viewers Jump Online During Ad Breaks, Rocket Fuel Reports

Nearly a Third of TV Viewers Jump Online During Ad Breaks, Rocket Fuel Reports

Online marketing technology company, Rocket Fuel, has studied the lift in ad impressions it saw on Christmas day during the ad breaks of the most popular TV shows of the day.

The Coronation Street Christmas Day episode was the most popular commercial TV programme of the…read more»

Jan 20, 2015 / Digital marketing
What Does 'Premium Inventory' Mean in Mobile Display Advertising?

What Does 'Premium Inventory' Mean in Mobile Display Advertising?

eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…read more»

Will Big Data Help End Discrimination—Or Make It Worse?

Will Big Data Help End Discrimination—Or Make It Worse?

The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture.

For consumers, that means more relevant advertising…read more»