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B2B Marketing: What Does 2015 Hold for Online Marketing?

B2B Marketing: What Does 2015 Hold for Online Marketing?

(By Dominic Trigg, Vice President and Managing Director, Europe) Marketers have definitely grasped the power of programmatic to drive brand objectives and are now starting to look at new ways to reach their relevant audiences and further strengthen their ROI.

A recent report has forecast that…read more»

Dec 19, 2014 / Digital marketing
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn.

No doubt many in the industry…read more»

Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

2014 Was an M&A Bonanza for the Ad Tech World

2014 Was an M&A Bonanza for the Ad Tech World

Consolidation has long been predicted in the advertising technology market, and based on the M&A activity of 2014, the deal-making appears to be well under way.

In January, Facebook snapped up video ad firm LiveRail for an estimated $400 million. Yahoo spent more than $200…read more»

Dec 12, 2014
Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep learning” players whose more…read more»