Kirk Thompson had been in facilities and project management for 30 yearsand couldn’t believe what he was hearing. It was his first day at Rocket Fuel Inc. in 2013, and his new boss was predicting that the company would grow by 100 percent annually for…read more»
The convergence of marketing, artificial intelligence and machine learning is creating a whole new breed of buyers holding up virtual signs at up to 80 billion daily auctions.
At stake is your attention – and potentially your wallet, as the auctions are for potential customers.…read more»
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers. Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration,…read more»
Dynamic creative offers advertisers the ability to transform generic messages into personalized advertising by changing the creative elements of the ad — i.e., headlines, ad message, background image, calls-to-action, etc. — based on specific audience attributes.
To give customers a single, constantly-connected platform, says Rocket Fuel’s global partnerships VP David Skinner.
“The rationale for…read more»