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Thought Leadership at Rocket Fuel
The Non-Creepy Future of Personalized Marketing

The Non-Creepy Future of Personalized Marketing

(By Mark Torrance, Chief Technology Officer) Ad-tech companies are finding ways to help marketers reach consumers in increasingly personal ways. By leveraging a history of activity and interaction with their brands, marketers and their ad-tech partners have the ability to really show relevant, personalized marketing messages…read more»

Sep 24, 2014
Virtual Beauty Parade

Virtual Beauty Parade

Technology has put the squeeze on publishers in online advertising

Breakfast cereals are usually harmless enough, but Kellogg’s, which makes a lot of them, has become many publishers’ worst nightmare. Starting in 2009, the firm began to pour a lot of money into digital advertising, and…read more»

Digital Display Wallops TV for Auto Insurance Brands

Digital Display Wallops TV for Auto Insurance Brands

Who is going to switch auto insurers in the next six months?

We don’t know the exact names yet, but there will be a lot of them — about ten percent of all car insurance consumers, according to a recent Rocket Fuel study.

But that’s…read more»

Sep 16, 2014 / Finance
Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.

With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»

Sep 08, 2014
The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.

The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»

Sep 08, 2014