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Thought Leadership at Rocket Fuel
Rocket Fuel Offers Independent Agencies New Self-Serve Platform

Rocket Fuel Offers Independent Agencies New Self-Serve Platform

Global ad tech company Rocket Fuel has for the first time made its digital media buying platform available to agencies and marketers in North America on a self-serve basis, giving clients greater control over Rocket Fuel-powered campaigns at a lower price point.

Rocket Fuel hopes…read more»

Jul 30, 2014 / , Always-on marketing
Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & Associates, asked the panelists whether or not they…read more»

We Need to Look at the Whole Decision Journey, Not Just the Final Click

We Need to Look at the Whole Decision Journey, Not Just the Final Click

(By Dominic Trigg, Vice President and Managing Director, Europe) In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many advertisers and agencies continue to make the same mistake – placing all the glory on the…read more»

Ad Fraud Has a Chicken Little Problem

Ad Fraud Has a Chicken Little Problem

The ad industry often mischaracterizes ad fraud as something akin to cancer: Ad fraud happens when bad actors on the margins behave badly. Instead, White argued that fraud always appears when a market creates the sort of environment that lets it thrive. Digital advertising, which is filled…read more»

Time for Digital Marketers to Get on the Programmatic Train

Time for Digital Marketers to Get on the Programmatic Train

(By Dominic Trigg, Vice President and Managing Director, Europe) It is a challenge for marketers to keep up-to-date with technological advances in digital marketing as the industry continues to innovate. Programmatic buying and real-time bidding have changed the face of the digital media market, however…read more»