(By Dominic Trigg, Vice President and Managing Director, Europe) Marketers have definitely grasped the power of programmatic to drive brand objectives and are now starting to look at new ways to reach their relevant audiences and further strengthen their ROI.
A recent report has forecast that…read more»
Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn.
No doubt many in the industry…read more»
(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»
Consolidation has long been predicted in the advertising technology market, and based on the M&A activity of 2014, the deal-making appears to be well under way.
In January, Facebook snapped up video ad firm LiveRail for an estimated $400 million. Yahoo spent more than $200…read more»
Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep learning” players whose more…read more»