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The Most Influential Women in Bay Area Business 2015

The Most Influential Women in Bay Area Business 2015

The San Francisco Business Times published their annual Influential Women in Business, which honors Bay Area leaders in business, government, and nonprofits. These inspiring leaders have shared words of advice, their proudest accomplishments and surprising facts about themselves. They are accomplished in a range of…Read More»

May 01, 2015
Digital Advertising Playing Key Role in Sweeping Up Swing Votes

Digital Advertising Playing Key Role in Sweeping Up Swing Votes

Digital advertising is playing a bigger role than ever on the outcomes of elections and is a key way to create awareness and influence voters, according to new research from Rocket Fuel. Digital is being used as a tool to gauge when voters are most susceptible to…Read More»

Apr 30, 2015
Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

This year's general election campaign was billed as a moment that could potentially redefine the relationship between the political parties and the mainstream media - the UK's first truly digital and social-media-led general election. New research on US voter behaviour produced by Rocket Fuel indicates that digital advertising is…Read More»

New YP Ad Product Offers Digital Audience Extensions

New YP Ad Product Offers Digital Audience Extensions

A dominant player in print listings and local advertising, YP is continuing to reinvent itself for the digital age with a series of new ad products and local marketing partnerships. That includes the launch of YP Audience Extension, a new offering that allows advertisers to…Read More»

Apr 30, 2015

"It's Not DR or Brand, It's Called Marketing"

Brand marketers must embrace the ethos of statisticians to ensure consumers remain interested in their products and services, according to Rocket Fuel’s Dominic Trigg. Speaking ahead of the Festival of Media Global in Rome, which includes a panel debate on the ‘new marketer’ featuring Rocket Fuel president…Read More»