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Thought Leadership at Rocket Fuel
Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.

With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»

Sep 08, 2014
The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.

The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»

Sep 08, 2014
Watch: Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

Watch: Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV

Nelson also talks about the implications of the California company’s recent announcement to…read more»

Rocket Fuel Latest Programmatic Ad-Tech Vendor to Come to Australia

Rocket Fuel Latest Programmatic Ad-Tech Vendor to Come to Australia

Yet another programmatic advertising vendor is bringing its technology smarts to Australia as demand for real-time and automated digital advertising solutions continues.

Rocket Fuel, a US-based and publicly listed company founded in 2008, confirmed its intention to expand into the Asia-Pacific region with a new…read more»

Sep 03, 2014
CMO Today: “Ad Tech” Companies Are Selling More Ad Tech

CMO Today: “Ad Tech” Companies Are Selling More Ad Tech

Tech-driven ad companies that have focused on selling media are beginning to change their approach, assisted by a growing preference among marketers that use automated ad-sales technology to control the process themselves. As a result, companies that once used their technologies in-house to package ad…read more»