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News

Programmatic Everywhere: Every Screen is an Opportunity

Programmatic Everywhere: Every Screen is an Opportunity

(By Monte Zweben, Interim CEO) Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. It also plays…Read More»

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out its politics and advocacy group “to work with top political and advocacy partners on both the left and the right to create…Read More»

Luxury Travelers Make Up to 18 Purchases Before a Trip

Luxury Travelers Make Up to 18 Purchases Before a Trip

The time period before a consumer takes a trip is an ideal time to target them with retail advertisements, due to a higher likelihood they will convert, according to new research from Rocket Fuel. Luxury travelers are 59 percent more likely than those who do not…Read More»

Jul 23, 2015 / Travel
Artificial Intelligence is All Around Us, a Benefit for Marketer

Artificial Intelligence is All Around Us, a Benefit for Marketer

(By George John, Founder and Chairman) I’m sure many people would be surprised by a recent study from Stanford and Cambridge Universities that suggests computers know more about you than your friends and family. Researchers found that by using Artificial Intelligence (AI) they were able…Read More»

Rocket Fuel Announces Inaugural Member Status of Nielsen Preferred Platform Partner Program

Rocket Fuel Announces Inaugural Member Status of Nielsen Preferred Platform Partner Program

Leading programmatic marketing platform provider Rocket Fuel announced that it now was one of the inaugural members of the Nielsen Preferred Platform Partner Program. Rocket Fuel utilizes artificial intelligence (AI) at the Big Data scale to augment marketing return on investment for agencies and enterprise marketers…Read More»

Jul 07, 2015