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News

Luxury Travellers Make up to 14 More Purchases Prior to Holidays Than Non-luxury Travellers, Research Finds

Luxury Travellers Make up to 14 More Purchases Prior to Holidays Than Non-luxury Travellers, Research Finds

Pre-holiday shopping can be busy – from picking out new designer items to avoiding insect repellent rip-offs. But how much are pre-holiday shoppers splashing the cash? With sun-seekers jetting off on holiday, Rocket Fuel has looked at the online advertising conversions from over 240 thousand…Read More»

Jul 30, 2015 / Research, Retail
Programmatic Everywhere: Every Screen is an Opportunity

Programmatic Everywhere: Every Screen is an Opportunity

(By Monte Zweben, Interim CEO) Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. It also plays…Read More»

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out its politics and advocacy group “to work with top political and advocacy partners on both the left and the right to create…Read More»

Luxury Travelers Make Up to 18 Purchases Before a Trip

Luxury Travelers Make Up to 18 Purchases Before a Trip

The time period before a consumer takes a trip is an ideal time to target them with retail advertisements, due to a higher likelihood they will convert, according to new research from Rocket Fuel. Luxury travelers are 59 percent more likely than those who do not…Read More»

Jul 23, 2015 / Travel
Artificial Intelligence is All Around Us, a Benefit for Marketer

Artificial Intelligence is All Around Us, a Benefit for Marketer

(By George John, Founder and Chairman) I’m sure many people would be surprised by a recent study from Stanford and Cambridge Universities that suggests computers know more about you than your friends and family. Researchers found that by using Artificial Intelligence (AI) they were able…Read More»