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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

When the digital advertising company Rocket Fuel was founded in 2008, programmatic media was promising, yet unfamiliar. Seven years later, Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight recently caught up…Read More»

Red, Men, and Products: Recipe for Perfect Creative?

Red, Men, and Products: Recipe for Perfect Creative?

A study of nearly 40,000 online banner ads from around 1000 advertisers, which likely has implications for out-of-home executions too, showed that red, orange and yellow background colours were by far the best in terms of prompting viewers to respond. Black and white backgrounds were…Read More»

Apr 06, 2015 / Digital-marketing
Programmatic TV: A Race to the Top

Programmatic TV: A Race to the Top

Whether it's The Guardian-led premium private marketplace or Southern Cross Austereo's foray into programmatic radio, the industry is moving at a fast pace and there’s no shortage of news and developments in this space. With programmatic radio covered off in the AdNews in print issue on 6 February,…Read More»

Apr 06, 2015 / Programmatic-buying
New York's Top Digital Media Executives Raise $325,000 at Bowling for Breastcancer.org Annual Fundraiser

New York's Top Digital Media Executives Raise $325,000 at Bowling for Breastcancer.org Annual Fundraiser

NEW YORK, April 1, 2015 /PRNewswire-USNewswire/ -- Over 400 people attended the sixth Annual Bowling for Breastcancer.org event on Thursday, March 19 in support of Breastcancer.org, the leading resource for breast health and breast cancer information and support. The event took place at Lucky Strike…Read More»

Apr 01, 2015
IndyCar 2015

IndyCar 2015 "Rivals" Campaign to Highlight "Culture of Speed"

IndyCar launched the second year of its "Rivals" advertising campaign on Wednesday with the debut of a new TV commercial (scroll down to view). IndyCar says it will utilize platforms in TV, print, radio and digital media "to expand the reach and appeal of the Verizon IndyCar…Read More»

Mar 31, 2015 / Programmatic-buying