(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»
Consolidation has long been predicted in the advertising technology market, and based on the M&A activity of 2014, the deal-making appears to be well under way.
In January, Facebook snapped up video ad firm LiveRail for an estimated $400 million. Yahoo spent more than $200…read more»
Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep learning” players whose more…read more»
George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»
The busiest cyber shopping weekend of the year is almost upon us, with British shoppers expected to spend millions of pounds online between Black Friday (28 November) and Cyber Monday (1 December).
Online Christmas sales are projected to grow by 14pc in 2014, according to…read more»