(By Mark Torrance, Chief Technology Officer) Ad-tech companies are finding ways to help marketers reach consumers in increasingly personal ways. By leveraging a history of activity and interaction with their brands, marketers and their ad-tech partners have the ability to really show relevant, personalized marketing messages…read more»
Breakfast cereals are usually harmless enough, but Kellogg’s, which makes a lot of them, has become many publishers’ worst nightmare. Starting in 2009, the firm began to pour a lot of money into digital advertising, and…read more»
Who is going to switch auto insurers in the next six months?
We don’t know the exact names yet, but there will be a lot of them — about ten percent of all car insurance consumers, according to a recent Rocket Fuel study.
But that’s…read more»
Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.
With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»
Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.
The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»