The best B2B websites show, they don’t tell. Client testimonials and case studies are notoriously different to source and get approval for, but they’re worth the effort. They validate your claims, and they help prospective buyers imagine use cases for their own businesses - and imagine themselves as clients.
Rocket Fuel features clients on nearly every page of its site, from text callouts to video interviews to written case studies. These elements reinforce Rocket Fuel’s positive brand messaging and continually back it up with results – in the form of smart, happy clients. Read entire article here>