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A Year After Rocket Fuel Partnership, Programmatic Comprises 10% of Dentsu CCI's Total Ads

A Year After Rocket Fuel Partnership, Programmatic Comprises 10% of Dentsu CCI's Total Ads

Rocket Fuel's entry into Japan last year through a partnership with Dentsu subsidiary interactive unit cyber communications inc. (CCI) has helped the Japanese ad shop's ability to expand its programmatic services, particularly its demand-side platform (DSP) business.

Though its programmatic business was essentially nonexistent before teaming with Rocket Fuel, its DSP business has since risen more than 400% over the past year, and programmatic in general accounts for 10% of CCI’s total revenue -- up from 2% before the two began working together, said Akio Niizawa, CCI's president and CEO, in a translated email conversation. Read entire article here>