It says plenty about how the growth in online advertising - though it’s still growth - has slowed, that companies like Rubicon Project, which aim to extract every last cent from ad spend, are proving attractive.
Rocket Fuel, which uses artificial intelligence and machine learning to try improving the relevance of displayed ads, has now raised $10 million in venture capital. In an interview with paidContent, Rocket Fuel CEO George John said that the company is focused on premium brand display and has been seeing a lot more spending from consumer packaged goods companies, in particular.
According to the company’s website: “There should be no contextual ad networks or behavioral ad networks. It’s like debating whether you should have eyes or ears. If you can have both, it’s a win and there’s no point debating.”