ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

News

Advertising Trends: A ‘Tale of Two Cities’

Advertising Trends: A ‘Tale of Two Cities’

Between programmatic buying, premium selling, the modernization of the banner ad, new opportunities on video, the explosion of native and a constant need to correctly measure and quantify online site traffic, advertising means and methods are only becoming increasingly complex.

At min’s “minsider” Wednesday breakfast, Tessa Gould, director of Huffington Post Partner Studio, and Forbes’ chief revenue officer Mark Howard joined 360i group media director Jessica Sanfilippo, Business Insider chief revenue officer Pete Spande and Paul Wenz, general manger of Rocket Fuel's Audience Accelerator team, to talk about the specific, actionable takeaways to adapting to the latest methods of cross-platform ad selling. Read entire article here>