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Audience Guarantee Helps Leading Brands Maximize Targeted Reach and Branding Impact

Audience Guarantee Helps Leading Brands Maximize Targeted Reach and Branding Impact

As viewing behavior continues to fragment across TV and digital, reaching the right audience at the moment of influence is more critical than ever before. For brand marketers, Rocket Fuel's artificial intelligence engine now runs with continuous optimization inputs from Nielsen's OCR and comScore's vCE, and selects impressions to ensure that marketers reach a high composition of their desired audiences.

Audience Guarantee is a core component of the Rocket Fuel Brand Advertising Suite, which

  • Enables programmatic access to high quality and viewable inventory across video, display, and mobile exchanges
  • Offers in-target audience delivery at incredible scale
  • Increases brand lift through real-time optimization to consumer surveys, maximizing impact on key branding objectives such as Awareness, Favorability, and Purchase Intent
  • Improves offline sales outcomes and media ROI by optimizing to in-store sales as measured by Nielsen Catalina Solutions

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Jun 24, 2014