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Better Algorithms Beat More Data—And Here's Why

Better Algorithms Beat More Data—And Here's Why

At Rocket Fuel, we’re big believers in the power of algorithms. This is because data, no matter how rich or augmented, is still a mostly static representation of customer interest and intent. To use data in the traditional way for Web advertising, choosing whom to show ads on the basis of the specific data segments they may be in represents one very simple choice of algorithm. read entire article here >

Nov 28, 2012