2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

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Many of us take vacations this time of year. While it takes a few days for our buzzing work minds to slow, to stop checking email every hour (at least), the time away gives us new perspectives and renewed excitement for our work when we return.
For me, it's a chance to read books instead of magazines and online content, to catch up with friends and family, and to meet new people. First, the book. I grabbed an old favorite on my way out the door and it's reminding me of some key fundamental truths about my work as a digital marketer. The book is "Momentum: How Companies Become Unstoppable Market Forces" by Ron Ricci and John Volkmann. It's a fantastic book and if you're a digital marketer in a mid-sized to enterprise company you need to read it; it has been the most influential business book I've read. read entire article here >