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Sixty-six percent of respondents from the media industry expect automated media buying to increase next year, according to a survey conducted by Warc and The Festival of Media Global 2013. The Future of Media study surveyed 100 media agencies, media owners and brands and revealed mixed views. Many believe that media... read more»
Imagine taking a college exam, and, instead of handing in a blue book and getting a grade from a professor a few weeks later, clicking the “send” button when you are done and receiving a grade back instantly, your essay scored by a software program. EdX, the nonprofit enterprise founded by Harvard and the Massachusetts... read more»
As you may recall from our round-up of the best research of 2012, we're big fans of whitepapers, infographics, and pretty much anything we can learn from. This infographic highlights some of our favorites from 2013 thus far. read more >
Remove all the space within the atoms making up the human body, and every person that's ever lived would fit inside a baseball. That's a very tight fit. So tight that in real life it couldn't happen. It's not physically possible. Atoms won't crunch that close. But people, it seems are willing to try. In the last century, all... read more»
It’s becoming clear that the device wars of the future will be less determined by the quality of the screen or the camera (both of which are already very good) or even the processor (most heavy tasks will be done in the cloud anyway), but in the... read more»
Rocket Fuel is proud to announce it was just selected as one of the hottest privately held technology companies in the Silicon Valley by Lead411. Having just celebrated our fifth birthday, an accolade like this highlights our continuing success.... read more»
Forrester Consulting Total Economic Impact (TEI) study finds Rocket Fuel-aided campaigns equate to a 229% ROI for agencies, 192% ROI for advertisers In March of 2013, Forrester Consulting completed a Total Economic Impact (TEI) commissioned study (started in Q3, 2012) on behalf of Rocket Fuel to examine the total... read more»
Media buyers have increased demand for audience-extension solutions. Find out why and what this means for premium publishers. Join us in a discussion with Joanna O'Connell, Principal Analyst at Forrester Research, regarding the... read more»
By Doug Miller, VP of Analytics, RocketFuel Inc. As Seen In: MarketingProfs Measurability is the battle cry of every digital marketer; and with the drive toward measurability, entire industries have been born. First ad servers, then... read more»
Every once in a while, we come across some unique science experiments in the field that may not be algorithmically driven, but are still absolutely amazing. This week, one of our customers shared one of those with us, and we had to share it with you. watch video >