Advertisers Increase Confidence in Online Video, but Obstacles Remain

Advertisers Increase Confidence in Online Video, but Obstacles Remain Thumbnail

2013 has been an exciting year for the video advertising industry, with the continuing growth of the channel fueling IPOs from Tremor and YuMe as well as the AOL's Adap.TV acquisition. The 2013 UK Video Advertising report released by Brightroll validates this trend, finding that UK advertisers are showing increased confidence in digital video as an ad medium as consumers' appetite for video content on connected devices grows. read entire article here >