Automated Media Buying to Rocket in 2013
Sixty-six percent of respondents from the media industry expect automated media buying to increase next year, according to a survey conducted by Warc and The Festival of Media Global 2013.
The Future of Media study surveyed 100 media agencies, media owners and brands and revealed mixed views. Many believe that media agencies are adapting well to automated media buying and that the media planner’s role will change to take on more of a strategic/advisory capacity. read entire article here >