‘Because who is Perfect?’ A Refreshing Take on Retail

‘Because who is Perfect?’ A Refreshing Take on Retail Thumbnail

Pro Infirmis, a European advocacy organization for the disabled, has created a series of mannequins that give a refreshingly realistic spin to the world of retail. The project's call to action is: "Because who is perfect? Get closer," and features redesigned mannequins depicting people with scoliosis, brittle bone disease and missing limbs.

The initiative is a progressive and foresighted step for advertising, and likely to reward the companies that employ it. The first line is modeled after radio host and film critic Alex Oberholzer, Miss Handicap 2010 Jasmine Rechsteiner, athlete Urs Kolly, actor Erwin Aljukić, and blogger Nadja Schmid. Read entire article here>