Big Data Infographic of the Week: Conspicuous Consumption

Big Data Infographic of the Week: Conspicuous Consumption Thumbnail

(by Brian Ferrario)

This week's winning Big Data Infographic from Fast Company uses data from a study by the University of California, San Diego to show what's happening with our daily data consumption habits. It states that the total number of bytes bitten by Americans has upped by 6% per year and now stands at an incredibly huge sounding 3.6 zettabytes (or one billion trillion bytes, if that's easier to imagine). They break down what 3.6 zettabytes, or 34 gigabytes a day, means in terms of daily consumption.

Click on the infographic below or here to see it full size.