Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?

Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing? Thumbnail

A growing group of digital publishers believe they've found a way for premium and programmatic to coexist; it's called the "barbell" sales strategy, a term coined by AOL CEO Tim Armstrong. "The barbell strategy of our advertising business connects programmatic advertising on one side with deep marketing services on the other side and connects in the middle with data and analytics," he said on the company's latest earnings call. Read entire article here >