George John on Bloomberg TV

George John on Bloomberg TV Thumbnail

CEO George John met with Bloomberg Television’s Emily Chang to talk about Rocket Fuel’s brand new listing on NASDAQ, and what makes it such a unique and powerful digital advertising partner.

With all the hype swirling around Big Data and programmatic buying, there were plenty of questions for George about how the science and technology behind Rocket Fuel’s Advertising that Learns® differs from other programmatic platforms.

After thanking employees for their diligence and investors for their “trust and faith,” George explained how the unique scientific backgrounds of Rocket Fuelers helped leverage artificial intelligence toward a platform that optimizes customers’ ROI by connecting the right people with the right ads at the right time.