George John Presents at the Big Breakfast on Big Data, London, UK

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On January 22nd, George John spoke during Rocket Fuel's inaugural UK breakfast meeting in London. The hot topic? Big data, what it means for brands, and how it will affect the behavior of consumers from now on. Will analyzing petabytes of data in real-time become the industry standard? How can big data and AI support the marketing mix beyond display? George John explored these points along with Vincent Potier, former Managing Director of Vonage. watch the full video here >