Google Claims More than Half of Mobile ad Pie, but Facebook’s Slice is Growing

Google Claims More than Half of Mobile ad Pie, but Facebook’s Slice is Growing Thumbnail

According to a new projection by eMarketer, Facebook's share of the global mobile ad pie has grown to 15.8% this year, up from 5.4% in 2012. Google has essentially stayed flat, up slightly to 53.2% from 52.4% last year. Meanwhile, Pandora, Yellow Pages, and Millennial Media all accounted for much smaller (and shrinking) slivers. Twitter grew slightly but still accounts for less than 2% of the global market. Read entire article here >