How Big Data Can Be Used to Improve and Predict Sales
At today's GigaOM Structure:Data conference, Rocket Fuel CEO George John joined a panel of industry experts from Walmart Labs and Trulia to discuss how big data can be applied to make big differences in online marketing effectiveness.
The key takeaway is that data collected can be useful in many ways, but not necessarily in the ways that one might expect. George John gave the example of how using anonymous user data can help better target advertising for retailers, so that someone looking for a car on Edmunds.com would be served an appropriate car ad on the next site they showed up on, rather than getting a non-targeted ad.
To see full coverage of the panel discussion, please click here >.