How Transport for London Uses Big Data to Personalize its Marketing Campaigns

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Transport for London has the gargantuan task of carrying more than 1billion passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays. To best serve customers, they must handle the sheer scale of the data produced from millions of journeys being made every day on TfL services and roads.  Read entire article here>