IAB: Auto Shoppers 71% More Influenced by Digital Ads
According to a study by the Interactive Advertising Bureau, of the millions of American consumers planning to buy an automobile, 21 percent say that digital advertising will affect their purchase decision. The study, which surveyed 6,200 car shoppers and 19,774 regular consumers over the course of several months, gives an inside look at the factors affecting the decision-making process of the average auto intender. See the entire study here>
Also, be sure to check out Rocket Fuel’s original study on the Digital Automotive Landscape.