Infographic of the Week: Restaurant Brand Love
(by Brian Ferrario)
This week's Infographic of the Week from DigitalCoCo measures "brand love" by aggregating data from more than 11 million consumers of the top loved restaurant brands based on social consumer sentiment on food, service, and brand experience.
DigitalCoCo says that, "measuring brand love is a sophisticated romance between art and science. And while the technology involved has a lot of moving parts, the premise boils down to one simple fact: people describe how they feel about this or that, including brands, and these descriptions can be coded, aggregated, and analyzed to measure sentiment."
Check it out below or click here to see it full size.