Infographic of the Week: Surprising Facts About Party-Snack Shoppers
Rocket Fuel delivered more than 1.7 million impressions in December for a QSR client seeking to raise awareness for its new party-snack offering by driving consumers to its Facebook page. Being the inquisitive types we are, we couldn't help but take a peek at who's responding to the campaign. While we generally expected "foodie" and food-interested consumers to respond, games were a major driver of consumer response, particularly card and board games, i.e. some of our favorite party activities. Also driving campaign responses were interests in parties, holidays & seasonal events, computer & video games, and politics. Lesson learned: If you're selling a party snack, find the party-goers online.