Infographic: The Who, Why, and How of Big Data

Infographic: The Who, Why, and How of Big Data Thumbnail

It's no secret; early adopters of Big Data are outperforming competitors, and not just in digital advertising. All industries are finding game-changing uses for Big Data that give them a distinct advantage over the competition.  To catch up, other companies need to embed Big Data in their organizations, which means spelling out their ambitions and creating an organizational home for the new Big Data capability. Here’s how Big Data is taking shape at major companies today. See info graphic here>