Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ of Display Advertising

Mark Prior: Mobile Advertisers Should Embrace ‘The ROI Logic’ of Display Advertising Thumbnail

2013 was a big year for Rocket Fuel. After a successful IPO, analysts remain largely bullish on its continued growth prospects (due in part to its goal to ramp up efforts in the mobile space). AdExchanger spoke with Mark Prior, Rocket Fuel’s VP of mobile, about the company’s approach to machine learning and the mobile trends it’s watching in 2014. Read entire article here>