Maximize Digital Profits: Exclusive Publisher Breakfast with Forrester and Audience Accelerator
Media buyers have increased demand for audience-extension solutions.
Find out why and what this means for premium publishers.
Join us in a discussion with Joanna O'Connell, Principal Analyst at Forrester Research, regarding the increasing demand for audience-based buys and the opportunity for content publishers to leverage their data to tap into this demand.
In this breakfast session, we will discuss how buyers are quickly changing the model for how digital media is bought; where the money is going in the future; and why this change is not just a trend, but a tsunami. She’ll discuss what buyers will be looking for, and how publishers can expand beyond the unique audience limitations of their sites.