Meredith Preps for the Future of Programmatic

Meredith Preps for the Future of Programmatic Thumbnail

For Meredith, publisher of titles like Better Homes, Family Circle, and Fitness, the "barbell strategy"—or AOL CEO Tim Armstrong's model of involving high-end premium sales on one end and indirect programmatic on the other—is not quite the best fit. The renown publisher will instead employ a medicine ball approach, as programmatic ad buying moves from a separate operation in the basement into an integral part of the publisher’s larger sales strategy. Of course, that’s easier said then done. Read entire article here>