Rocket Fuel Brand Safety Series: Incentivized Traffic
Human-driven incentivized traffic can create a money pit for advertisers. Publishers, driven by a monetary incentive, will sometimes hire people to artificially view and click the ads on their site. These hired guns have slightly different behavioral patterns than people who visit the site organically. Rocket Fuel's powerful Advertising That Learns® technology uses real-time data points to recognize these bad actors and block them at the source.
Watch Rocket Fuel’s Chief Technology Officer Mark Torrance and Head of Privacy and Inventory Quality Ari Levenfeld talk about how Rocket Fuel is not only committed to protecting our customers, but helping create a clean industry that is safe for everyone to do business.