RTB Ad Spend Continues Robust Growth

RTB Ad Spend Continues Robust Growth Thumbnail

Programmatic buying continues to gain traction in the U.S. online ad market, and eMarketer’s latest forecast projects growth this year of 73% on spending on digital display ads purchased through real-time bidding (RTB). eMarketer estimates U.S. advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011. read entire article here >