RTB or Real-time Bidding is the Future of Digital and Mobile Advertising — What You Need to Know

RTB or Real-time Bidding is the Future of Digital and Mobile Advertising — What You Need to Know Thumbnail

Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Recently, Twitter is the latest tech company to enter the RTB race with this month's acquisition of MoPub, an ad exchange with a real-time bidding platform. Read entire article here >