Rumors and Facts About the Programmatic Revolution

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You know those rumors you keep hearing about RTB, that 85% to 95% of all ads will be bought and sold programmatically by 2018?  If the rate at which programmatic is growing this year is indication, those rumors may actually be accurate. As I shared in my recent presentation at OMMA RTB, while only 17% of ads among the top 1.000 brands were placed programmatically this past September, today that number has risen to 23%, and 70% of the top 1,000 advertisers are participating in programmatic. Let’s be optimistic and hope that’s indicative of more efficient trading in the years ahead. Read entire article here >