The French (Digital) Revolution

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Programmatic buying is changing the French advertising market in two very significant ways. Firstly, it removes the barriers between different channels, enabling marketers to take a more holistic view of audience profiles and build a more nuanced picture of their online habits and preferences. Consumers move indiscriminately from one channel to the next, searching for events one minute and maybe updating their friends via social media moments later, so marketers need to think in the same way. read entire article here >