Who knew? Interesting Insights About a Major Consumer Goods Retailer
After a month of holiday deals, steals, and outright consumer larceny, we decided to take a look at retail shopping habits in early Q1. Rocket Fuel delivered over 29 million impressions for a major consumer goods retail chain in the weeks following Christmas, with the goal of driving consumers to make a purchase on the brand's website. While bargain hunters were still among the likely converters, consumers interested in Photo & Video Services, particularly Photographic & Digital Arts, were also among the most likely to convert on the campaign. Also high on the conversion list were smart shoppers (consumers interested in product reviews and price comparisons) and DIYers (Power Tools, Boots, Bed & Bath, Vehicle Parts).