Who Knew? Interesting Insights About UK Provider of Worldwide Vacation Resorts

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(by Leslie Howard)

World Travelers Have Worldly Aspirations

Rocket Fuel recently ran a campaign for a major UK travel provider of often-exotic destination resorts worldwide. Not surprisingly, one of the largest categories responsible for conversions was Business & Tycoon games, followed closely by Vehicle Codes & Driving Laws (critical info if you’re picking up a car overseas). Next came Fashion Designers & Collections, Beauty Pageants, Winter Sports, Christmas, and Driving and Racing Games. 

Check out all of the categories below to find even more correlations—the larger the wording, the stronger the conversion signal for sites relating to that category.