Who Knew? – Interesting Insights from a Major Home Entertainment Brand Campaign Data
(by Leslie Howard)
Those Who Love Home Entertainment Often Love an Uncluttered Home
Rocket Fuel recently ran a campaign for a major home entertainment brand that rents and sells movies and games. By far, the largest site category responsible for conversions was Museums & Galleries, but Wholesalers & Liquidators ran a close second. Which could mean that people who enjoy staying home and watching a good movie also like to get out on the town and be entertained away from the couch... then run across town and unload the stuff that's cluttering their beloved homes.
Check out all of the categories below to find even more correlations—the larger the wording, the stronger the conversion signal for sites relating to that category.