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Brandon Miller: Adweek Media All-Star Leveraged Rocket Fuel for a Meteoric Rise

Brandon Miller: Adweek Media All-Star Leveraged Rocket Fuel for a Meteoric Rise

Brandon Miller feels like he’s grown up at the agency that gave him his start.

After graduating from the University of Minnesota in 2006, the Hector, Minn., native joined Carmichael Lynch as an assistant planner but quickly ascended to senior engagement strategist, becoming an integral part of the agency’s Subaru team. Miller’s shining moment came when he pioneered a program with artificial intelligence firm Rocket Fuel to reach consumers who were not considering Subaru.

It worked.

The campaign yielded 73,000 new dealer interactions in 2013. Miller even joined Rocket Fuel and Subaru onstage at the J.D. Power Automotive Marketing Summit last October to present the results—impressive for any media agency type, especially one who isn’t yet 30. Read entire article here>

Apr 15, 2014 / Autos