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On January 22nd, George John spoke during Rocket Fuel's inaugural UK breakfast meeting in London. The hot topic? Big data, what it means for brands, and how it will affect the behavior of consumers from now on. Will analyzing petabytes of data in... read more»
Yet another beauty of big data and algorithms is that they are blind to human bias--something that human resources departments are now beginning to understand. A job candidate may be a great programmer, but if that person doesn't have an... read more»
What does big data tell us about Valentine's Day? Download a new infographic from Rocket Fuel that tells the story of planners, buyers, and which types of ad campaigns saw Cupid give them a boost. Who bought a gift? Who went out to dinner? Who... read more»
Noted author and online marketing pioneer Bryan Eisenberg tackles the thorny issue of PPC management going the way of automation. In his article in ClickZ, he shares the following: "What can't these robots do? They may never have the creative spark or strategic capacity that humans provide. No machine today could have come... read more»
Programmatic buying is here, and it’s expanding fast. Leading industry expert IDC has projected that programmatic buying will grow at 53% per year in the United States between 2011 and 2016. Forrester believes that programmatic buying will... read more»
Leaders from the interconnected ecosystem of digital advertising, politics, academia, and industry met to discuss the growing impact of artificial intelligence and big data algorithms on our daily lives. Watch our exclusive rebroadcast of the... read more»
(by Brian Ferrario) This week's winning Big Data Infographic from Fast Company uses data from a study by the University of California, San Diego to show what's happening with our daily data consumption habits. It states that the total number of... read more»
(by Brian Ferrario) This week's winning Big Data Infographic from Domo helps illustrate just how fast the world of Big Data is actually getting – on a minute-by-minute basis. It sounds like a courtroom drama, but they state, "The users are real, and... read more»
(by Brian Ferrario) This week's winning Big Data Infographic from CSC helps illustrate how the world of "big data" is changing dramatically right before our eyes – from the amount of data being produced to the way in which it’s structured and used.... read more»
(by Brian Ferrario) This week's winning Big Data Infographic from Mashable helps illustrate and put into perspective the sheer speed, volume, and time it takes to deal with the "mountain" of big data that's being created every second of every day.... read more»