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Moms aren’t just an important part of our lives, they’re also a frequently requested research topic. With Mother’s Day recently behind us, we wanted to share nine of our favorite mom-centric research studies from 2012 and 2013, so far. view the infographic here >
Massachusetts Institute of Technology (MIT) professor Erik Brynjolfsson, is interviewed on the new relationship between man and machine and the challenges that emerge when innovation is decoupled from growth in jobs and incomes. watch the video... read more»
(by Brian Ferrario) When we announced our groundbreaking Real-Time Brand Optimization (RTBO) product back in April of 2010, we strongly believed that we could make brand advertising more effective in the digital world, addressing a real need in the... read more»
(by Richard Frankel) I’ve got good news, folks. The decade-long stalemate is over. Media and technology companies are finally delivering and measuring audiences in ways brands and agencies can get excited about and understand. As companies like... read more»
(by Richard Frankel) Management wants to see immediate results from marketing investments. And why shouldn’t they? Long-term investments in brands are hard to measure, so why not focus on what is measurable and generating strong return now? The problem is that companies that overlook retail branding sacrifice both long-term and... read more»