USA Today Makes Peace with Programmatic Buying Thumbnail

USA Today Makes Peace with Programmatic Buying

The number of programmatic holdouts is dwindling. The reality of the market is money is moving to automated ad buying, and publishers need to adapt. Staunch opponents of programmatic buying and ad networks, like ESPN, Gawker and the Wall Street Journal all have adapted their strategies to some degree. Read entire article here... read more»


Survival of the Ad Nets: Outwit, Outplay, Outlast. Thumbnail

Survival of the Ad Nets: Outwit, Outplay, Outlast.

(by Brian Ferrario) We’ve all heard the line, “Ad networks are dying.” But in Digiday today, according to Richard Frankel, co-founder and president of Rocket Fuel,  he believes that although advertising networks appear to be dying, they are simply undergoing necessary change that is reshaping the entire industry. “My guess is... read more»