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Through our direct partnership with Facebook, Rocket Fuel customers can now retarget their customers in Facebook’s most premium location – the Facebook news feed. Facebook, which estimates say now draws 20% of web traffic, appeals to most... read more»
Rocket Fuel, one of the companies that buys ads in Facebook's FBX ad exchange, will hire 300 new staffers this year, according to CEO George John. That's a staggering number. The company -- which does ad targeting and retargeting all over the... read more»
(By Millie Liu) If you’re frustrated with your campaign ROI, you’ll welcome Rocket Fuel Boosted FBX. Why Facebook? Because if you’re not advertising on Facebook, you’re missing out on over 25% of all display ad impressions and one billion engaged customers. Find out more about Rocket Fuel Boosted FBX today, and see the fruits... read more»
Today Rocket Fuel today announced its support for the Facebook Exchange (FBX), which allows marketers to serve more relevant ads on Facebook via real-time bidding based on individual impression characteristics instead of pre-defined audience... read more»
(by Brian Ferrario) Variety is hosting a wide range of media and tech luminaries including Mitch Singer, CTO at Sony Pictures, Facebook’s Mark Jacobson, Saatchi & Saatchi founder and CEO Judah Schiller, producer and director Brett Ratner, Demand... read more»